Hiring Your Web Business Vs. Hiring Overseas

The biggest reason why prospects consider hiring overseas is because it’s probably cheaper than working with your web design business. Many don’t see a justification for paying twice or even three times more for web design, when they can hire someone in another country to do the job cheap. Whether you like it or not, your web design business has to compete in a global marketplace. Some of your competitors are able to charge lower fees because the cost of living is much lower where they live. Explain to your clients some or all of the following reasons why your web design business should be hired instead of your overseas competitors:

Lower the Risk of Fraud

Your clients have access to all sorts of watchdog groups and reporting agencies, such as the Better Business Bureau, if you don’t deliver the services you promise. They can file complaints and warn other prospects not to do business with you. Those agencies may also investigate your business as a result of complaints. That’s not going to happen with web designers overseas. The client simply puts themselves at a greater risk, and the cheaper price will end up costing more than you would ever charge if something goes wrong. Encourage your clients to research web design fraud and hiring overseas for themselves. You’ll be surprised how many return to you to learn more about what you can offer.

Reduce Communication Issues

A language barrier can contribute to communication issues, and that can lead to more time spent on a project than necessary. It can also lead to work that’s not complete or inadequate. Working in the same country where your client resides doesn’t make you a better communicator, but it can reduce the number of communication issues due to language. Tell your clients that you can spare them the frustrations and pain associated with translation and hiring overseas. You can also save them costs to redo their projects and on charges for time spent going back and forth with overseas designers.

Poor Copywriting

Hiring overseas sometimes leads to poor copywriting as well. Your clients expect expert work that makes them shine, and not content that is full of errors. Many of the complaints from individuals hiring overseas involve the lack of writing skills that must accompany web design work. You should convince clients that your web design business doesn’t have those problems. Even if you outsource work to freelancers, you can review their work to ensure that it meets the client’s standards. Many web design companies and freelancers overseas cannot outsource copywriting work because it would cost more to hire them than what they are paid to design the website.

Some clients will ignore these reasons and pursue hiring overseas no matter what you tell them. They will focus solely on the lower rates and take their chances. It may be in your best interest to forgo those clients if they cannot see the value in what your web design business has to offer.