AUDIO INTERVIEW: Lori Haller - Direct Marketing
Lori Haller, principal of Shadow Oak Studio, has been a graphic designer for 20+ years, creating successful direct mail packages for a wide variety of industries and clients.
Lori's client list reads like a who's who of the direct marketing industry including, Agora Publishing, Boardroom, Inc, Healthy Directions, The Motley Fool and Soundview Publishing, Forbes, and INTUIT.
Additionally, Lori is a highly sought after speaker on design related topics and is a developer of several programs through AWAI (American Writers and Artists Inc.) for graphic designers.
- How to ethically "set-up" clients to purchase from you again and again
- How to properly "follow up" with clients
- The secret to maintaining successful, long-term client relationships
- Information on the exploding, lucrative, graphic design direct marketing business
- The importance of being well-rounded