Graphic Design & Web Design Business Resources - Forms, Contracts, Pricing Guides, Training Videos
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Download Our FREE Sample Forms

By using Adobe Illustrator, Microsoft Word, Excel, or Adobe Acrobat, you can edit and alter our forms to fit your own company needs. You can redesign, add your logo, or use them as they are (some forms may not be available in all formats). View Terms and Conditions

Art Approval Sheet Creative Strategy Packaging Design Pricing
Print Questionnaire Bid Spec. Sheet Print Design Pricing
Travel & Expense Reports Terms and Conditions Project Job Jacket

 

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CreativePublic now offers design business training videos to help designers get more familiar with starting a design business, freelancing, pricing, project work flow, resume and portfolio building, and more! Checkout our free video samples below:

introduction video graphic design Introduction Video job project tracking Job Tracking Process pricing guide video Pricing Guide Introduction

Listen to Our FREE Audio Interviews with Top Creative Experts

Learn what separates these creative experts from all the others. You'll learn their thoughts on design trends, business strategies, client relationships and other inside secrets that have put them at the forefront of the design/creative world.

pricing guide video Von Glitschka pricing guide video Lee Eiseman pricing guide video Jeff Fisher pricing guide video Lori Haller

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Explode your graphic design knowledge with these short, power-packed informational screencast tutorials based on software applications and graphic design tools!

introduction video graphic design Image Reflect Effect introduction video graphic design Amazing TextExpander introduction video graphic design Super Cool App Jing

View Our FREE Creative Firm Case Studies

Here are some dynamic case studies by some of our featured creative experts (PDF Documents). Read and see how the top creatives in the world are providing innovative solutions to their clients.

Identity Design Office Ergonomics Rebranding project

Budget Checkbook
Use this dynamic Excel file to keep track of internal department expenses ranging from rent to employee pay.

Check Register Sheet
This is a basic form for keeping track of checks you write. This is the same thing the bank gives you with your checkbook, but it is bigger and you can print this out easier than going to the bank and ordering new ones.

Check Request
This Excel file check request is an internal department form that is used to process payments for anything from services to supplies. Once this form has been filled out, it should go to your accounting department for check processing and payment to your vendor or supplier.

Collections Letter
Many clients do not pay or pay late. Make sure and send them a non-threatening letter to request payment. Send this letter certified mail with return receipt for proof of mailing. Remember, it is always best to collect 50% up front and 50% upon delivery of the product. Giving credit can put a company in financial trouble very quickly.

Estimate (dynamic - may not work with all versions of Excel)
An estimate is an important part of your daily business. A good estimate will help you sell the prospective client, provide a solid record of costs and list what work is to be done. Use this form in conjunction with the Invoice from.

Estimate Budget Work Sheet
Use this guide to break down costs for the client or internally for preliminary budget, scheduling and review. There is a scope of work list that will help you estimate costs through design and mechanical production including time and budget for each area.

Estimate Examples (for multiple items, logos, Web design and more!)
Use these estimate example as a guide for sending estimates by email. Each one outlines pricing for multiple items with cost and time restrictions as well as deposit requirements. Estimates include samples for: Web design, print design, logo design, SEO, and more! NOTE: Estimates may vary depending on project requirements upon submission of the estimates.

Estimate Example Detailed (4 pages)
Use this estimate example to provide more details about your estimated costs to your client, such as providing technical specifications, job process information, client requirements, and more.

Estimate Request
Use this form to obtain an estimate from a vendor. This is not a purchase order, but a request for pricing for the services you are requesting.

Expense Reports
These are dynamic Excel files that display a very detailed expense report that fully calculates personal expenses such as travel, entertainment, meals and other expenses.

Income and Expense Tracking Tool
Use this Dynamic Excel file to track your company's income and expenses. This form will automatically figure your totals for you.

Invoice (dynamic - may not work with all versions of Excel)
Without proper accounting records and information about jobs and taxes, a company can get into real trouble. Always keep strong records and keep up with your daily income. Use this invoice to calculate your customers expenses / purchases and provide payment terms for your client.

Invoice (simple)
This invoice is no different from the dynamic invoice above, however it is static and shows a basic layout that you can fill in with your information.

Invoice Detailed (not dynamic)
This detailed invoice has a break down per item and includes an area for rates and totals. Use this invoice if you require more details about what you are invoicing for.

Magazine Time Report Sheet
When keeping track of your time, it is a good idea to keep a summary list of time for each magazine issue you are working on. This report includes page count, actual time, estimated time and overtime reports. This will help you keep track of extra time so you can bill for it.

Purchase Order
Use a purchase to request products or services from a vendor. You should include items to be purchased, quantity, price, discounts, vendor information, and ship-to information.

Statement
This form is a written record of an account such as a summary of outstanding (unpaid) invoices. Unlike an invoice, a statement is not used as a formal request for payment but rather as a reminder of amounts owed by your customer.

Time Sheet
Always keep track of your time. When you are not able to log-on and keep a digital track of your time, you should always keep a manual time sheet with every job so you can keep track of where your time was spent on a project. Keeping track of your time is a great way to see how much you should be charging and if a job takes longer than expected, then it may be possible to bill the client for extended hours.

Ask Questions and Get Answers for Your Business for FREE
Business Q&A is a resource of questions from our members, anything from design to design business. Join CreativePublic and begin submitting your questions for FREE. This is a great free resource and worth every penny of your membership purchase! (non members' questions will not be answered or replied too, this is a member only service.)

Case Study: Angry Porcupine's Identity Design for Cheryl Dailey
The client requested a classic, yet hip logo... professional, speak to the target audience (everyone from fashion photographers to brides-to-be, art directors and other agency creatives to everyday women), be unique, memorable and help set her apart.

Case Study: Angry Porcupine Identity Design for Wurx Consulting, inc.
The client requested an identity that would grow with the company and present Wurx Consulting as the premiere firm that delivers a service that can't be matched.

Case Study: Team One Advertising's Office Ergonomics Initiative
Check out this case study of Team One Advertising, in El Segundo, CA and how they implemented a strategic ergonomic program to improve the creative working environment, increase productivity and minimize the probability of repetitive stress injuries.

Case Study: Rebranding project for Dr. Elizabeth VanderVeer's Clinic
Jeff Fisher, principle of LogoMotives, recently completed a major rebranding project for Dr. Elizabeth VanderVeer's Clinic.

Case Study: Freshdesign's project highlighting Traditional Tibetan Healing Products
This case study features an overview of how multiple projects (website, packaging and identity) were related to the overall Traditional Tibetan Healing product line.

Case Study: Sell your site with a “webcard”
Chuck Green discusses creating webcards for your business.

Articles of Incorporation
Use this guide to prepare your articles of incorporation for your company. You can also have an attorney do this for you, but expect to pay about $300 or more for it. Type your information in the appropriate areas and have your attorney review it. The attorney may suggest changes or additions. Always consult with a professional before submitting your corporation papers.

Affirmative Action Candidate Survey
This document is used by management to assure that prospective employees have equal opportunities within the company such as: recruitment, selection, promotion, training, discipline and related employment areas.

Background Check
Use this form to have a prospective employee or contractor fill out for a background check to see if they have a criminal record.

Cease and Desist Letter
When a company or individual uses your artwork without permission, you need to immediately send them a cease and desist letter, telling them to stop all use of your artwork. It is also a good thing to get with an attorney at this point to see if you can claim damages against the party who has been using your artwork.

Commission / Referral Agreement
If you have a sales rep. or a person who sends a customer to you and is requesting a commission / referral fee, use this agreement to outline the terms and conditions of what will be paid and for how long.

Company Benefits and Employee Information
Use this document to outline your company's employee benefits such as: 401k, holiday schedule, sick time, vacation time and direct deposit information.

Confidential Policy
Use this policy with your employee manual. This policy restricts the employee from leaking important and confidential company information.

Conflicts of Interest Policy
All employees should be required not to involve themselves, their families or associates in anything including assets, businesses, liabilities, activities and / or relationships that could be in conflict with the Company or which might reflect adversely upon the Company.

Creative Services Internal Job Request
Use this form along with the Creative Services Policy and Process. Each department within a company, when needing creative work done, should fill out this Internal Job Request form. Once submitted to Creative Services, then the job will be logged.

Creative Services Policy and Process
This process is an example used for an 8-person internal art department for a 300-person corporation. Some of the processes may not apply to your company, but it gives you an idea of what could be done for organizational structure and dealing with internal clients and receiving jobs.

Credit Reference
Do you have a client that wants to pay on a 15, 30, or 60 day plan? If that is the case, then make sure you have them fill out a credit reference form. Then verify their information to make sure you are dealing with a legitimate company. Keep in mind that even with good references, that does not mean they wont take advantage of you. I still recommend getting some sort of deposit before doing any work at all.

Designer Test
This is a basic test to be given to prospective new hires. Questions include print and Web knowledge. Use this test to determine if a possible new hire really knows what they are doing before they are hired.

Drugs / Prohibited Substance Policy
Commit your company to a safe and lawful working environment which is free of illegal drug use, alcohol abuse or abuse of other controlled substances.

Ecommerce Department Process
This form is used to show the process of an ecommerce department from initial meetings, creative approach, creative strategy, benchmarking, site planning, marketing and more. Each section shows who is responsible for what areas including production, systems and site launch.

Employee Attendance
Use this form to keep track of employee time off including sick days, vacation days, funeral leave and even jury duty.

Employee Contract (full-time employment)
It is very important that each employee sign an employee contract. This agreement lays out what your company is offering as well as what is expected from the employee.

Employee Contract (per project - freelancer)
This form is not a work-for-hire agreement or for full-time employment, but is based on a temporary hire to complete a project. Many ad agencies use this type of agreement when they have taken on a new client and need additional help to complete the work, but may not need continued help once the projects have been finished. This form is used for more long term projects.

Employee Counseling
You really never want to have to use this form, but if the worst happens, you have it to protect yourself from a bad employee. However, it is recommended that if your employee is bad enough to warrant using this form, you should consider termination of the employee.

Employee Manual
This 28 page manual will guide you through day to day business by outlining employee guidelines. This employee manual covers everything from vacation time to employee termination as well as dress code and employee restrictions.

Employee Non-Compete Agreement
Every designer you hire as an employee should sign a non-compete agreement. Some employees may have a difficult time signing such an agreement since many of them freelance. However, this form protects you legally from an employee trying to steal your clients out from under your feet. This form is similar in some ways to the Employee Contract. You might even consider using both agreements when hiring a designer.

Harassment Policy
Make sure and outline harassment policies to all employees. Protect your employees and company by following strict harassment guidelines.

Independent Contractor Contract
This form is very similar to the work-for-hire contract, anytime you hire a subcontractor / contractor you must have them sign some sort of agreement. With this contract, it stipulates fees, payments and expenses along with what is required from the contractor such as warranties, insurance and an arbitration clause. You should also reference the "work-for-hire" agreement to see which contract fits your needs the best.

Job Application
For all new prospective hires, make sure they fill out a job application along with submitting their resume. This application also gives your company permission to run background checks and drug tests.

Job Descriptions
This file contains job descriptions for Creative Director, Art Director, Graphic Designer, and Production Artists. Job descriptions are useful so employees can see what is required for their position.

Performance Appraisal
It's a really long form, but very useful when you are evaluating an employee for a raise or promotion. Use the word document to automatically type in your information or you can print out and write it by hand.

Performance Feedback
Use this form to get feedback from other employees and managers that you feel could give good feedback on the employee you are reviewing. This could also be used as a short "Performance Appraisal" form for the employee only.

Probationary Status
This form works in conjunction with the Employee Counseling form or can stand alone as a disciplinary form. This form will discuss areas requiring improvement and disciplinary action to be taken. Chances are, if you are using this form, you should consider termination of the employee.

Sales Agent Contract (Detailed 2-page form)
All sales representatives must have in writing how much commissions or discounts they will get on the products they are selling for your company. Make sure that any sales rep. signs this and signs an employee contract as well.

Sales Rep. Contract (Simple 1-page form)
All sales representatives must have in writing how much commissions or discounts they will get on the products they are selling for your company. Make sure that any sales rep. signs this and signs an employee contract as well.

Server Software Implementation Policy (IT Department)
This policy is for guidance and direction on any / all server software implementations where code is to be deployed to servers.  This policy covers In-house applications, 3rd party applications, updates, break fix and re-deployment.  This policy also covers all changes on servers, where updates or patches are to be applied to any application or software changes, which are a significant change to how the application is configured.

Technology/Network Access Request for Non Employees (IT Department)
Use this form to grant access to contractors to company network connecftions, email & voicemail setup and computer usage.

Work-for-Hire
Anytime you hire a subcontractor / contractor to do work for your firm, you must have them sign a work-for-hire agreement. This agreement makes sure your company retains all copyright ownership to the project, ideas, artwork or anything used to create the project the contractor is producing for your company.

Advertising Insertion Order
Great form to use when you are selling advertising on your Web site. Use this form as a contract between your company and the advertiser wishing to advertise on your site.

Art Approval Sheet
This sheet is designed to be attached to artwork that needs client approval. This sheet, when signed, obligates the client to accept the artwork as is or the client can denote changes needed. Use this form with all artwork so you have a binding agreement that the artwork is correct and final or that the client desires changes.

Breach of Contract Letter
This is a sample letter to a vendor that has not provided the promised goods or services. When sending this letter, it is wise to have this letter certified with a return signature to show proof of mailing.

Client Survey
This client survey form will help your client articulate and identify the overall goals of their site design/re-design, including specific questions regarding message, audience, content, look and feel, and functionality.

Consulting Firm Terms
Use this form to establish working terms between your client and your consulting firm. These terms cover pricing, ownership of artwork, ability to publish for a portfolio and other items associated with regular terms and conditions for a company.

Copyright Agreement - Full Transfer
A full copyright transfer allows for full and unlimited use of artwork from the designer to the client. Use with caution and make sure you are getting the right dollar amount for your work before setting up any type of copyright agreement.

Copyright Agreement - Limited Usage
A limited copyright agreement allows for limited use of the artwork you have created. Use with caution and make sure you are getting the right dollar amount for your work before setting up any type of copyright agreement.

Creative Brief (also see Creative Strategy)
This is a list of questions for your client to fill out about their project such as: who their competition is, what are their primary objectives for this project, who is their target audience and what mandatories and guidelines are required for their project (it is important to get this information from your client before starting a design project).

Creative Services Internal Job Request
Use this form along with the Creative Services Policy and Process. Each department within a company, when needing creative work done, should fill out this Internal Job Request form. Once submitted to Creative Services, then the job will be logged.

Creative Strategy
This is one of the most useful tools in creating properly designed artwork. Whether the client provides this information or you gather this on your own, a Creative Strategy will help solve many design issues and give a greater success to your project. You can also use a Creative Strategy to explain to your clients the benefits of why you used a specific color, shape or type treatment. Not only will this help sell your art, it will make the client feel more a part of what they have purchased. Remember that most clients know nothing of art and don't understand the aspects of design.

Daily Contact Log
You should maintain a record log of your daily contacts. This sheet will help keep you organized on who you called for the day. The Daily Contact Log is great for keeping track of sales calls.

Designer's Lecture Contract
Have you ever been asked to speak for a school or special event? You should consider this contract agreement before doing so, even if you don't charge for it. This form breaks down the terms for expenses, lodging, payment, liability to perform, and copyrights of recordings such as video or audio. It also includes a clause for insurance and loss or damage.

Embroidery Order Form
If your clients need embroidery work, then this form is a great form for preparing orders or getting a quote from a vendor. Use this form to submit your request such as color, garment type and stitch count.

Fax Art Proof Cover Sheet
When you need to get art approval quickly and your clients are across town or even out-of-town, use this cover sheet along with a copy of the artwork needing to be proofed and approved. This document will obligate the client to accept the artwork "as is" or the client can note changes needed. This fax cover sheet will work the same way the Art "Approval Sheet" does.

Fax Cover Sheet
When sending a fax, you should always include a cover sheet that states what the fax is about, how many pages the fax will be and who it is from and who sent it.

Illustration Questionnaire
This form is used to gather information about an illustration project such as usage rights, project requirements and additional costs. There is also a drawing area to allow sketching of the basic idea for the final illustration.

Illustrator or Photographer Contract
A work-for-hire form can be used for contract freelance work, but when dealing with an illustrator or photographer, things are a little different. Use this contract to establish the agreed terms between your company and the illustrator or photographer which includes usage rights for the artwork, fees to be paid for royalties and more.

Job Jacket (9x12 Envelope)
It's very important to keep all your projects, client approvals, changes and information inside a Job Jacket. This Job Jacket includes an area for job numbering, client information, pricing and a drawing area. Use this Job Jacket for archiving artwork and keeping your project information organized.

Job Record Log
For every job that comes in, you should keep a record of each project in a 3 ring binder or folder. Use the log to record job numbers, project due dates and more. This log should be used as a quick reference to see what jobs are due and who is working on what particular project.

Job Sheet (project details)
This form is a break down of information about a project from due dates to billing, as well as a summary of costs. This form also shows areas to list dates revisions were made, along with bidding estimates from vendors. This form is used internally to keep track of project information but can be used to show your clients what has been involved to complete a project.

Letter of Intent
This letter is a binding agreement between your company and the client you're doing business with. You can state special needs or instructions on what each party agrees to.

Logo Style Guide
Use this 8-page logo style guide to give out to your employees and anyone needing to use your logo. This guide instructs people how to properly use your company logo and sets the voice and tone of your company image. This guide discusses graphics standards, brand essence, media usage, color and more.

Media Kit - Magazine Publication
This media kit includes ad sizes and page layout areas for advertising placement along with a zip code distribution list and an ad insertion order. Use the ad insertion order as your contract with your client -- this contract includes advertising terms on this form.

Merchandise Designs Licensing Contract
If you have ever designed a T-shirt for a company that they were planning to sell, such as at a retail location, you need to break down what you would receive in royalty fees. Don't sell yourself short and only get paid for the initial design, make sure you receive a royalty payment or a larger flat fee for your work. Always keep in mind that the company who contracted you in the first place is using your artwork to make money off of it, its only fair you do the same!

Model Release
If you are ever out on a photo shoot, make sure and have a model release on hand in case you have to get a person's permission to take and use their picture in print, TV, Web or other media.

Nondisclosure Agreement for Submitting Ideas
If you have a unique idea that you need to protect, use a nondisclosure agreement. Many times, a designer is faced with presenting an idea to a prospective client or business alliance and in order to protect your ideas, you must require that the person or company you are dealing with sign this agreement.

Permission Form (Artwork)
Use this form to grant permission for a publisher to place your artwork in their book(s), web sites or other media. You can stipulate how the material should be used and if you allow for future copies of your art to be used.

Permission to Link Exchange (Web Site)
Use this form to make an alliance agreement with another Web site for trading links.

Phone Conversation Log
Always keep a record of phone conversations with your clients. Keep a copy of this sheet with your Job Jacket (see Job Jacket file). Document any problems that may occur with a project and document any conversation about a project. This sheet is very important and can prevent problems, especially when the client may say something that doesn't match your original conversation with them.

Print Questionnaire
For every print project you receive from a client, you will need to use this form to ask them questions about their job. This is part one of a two part contract agreement between you and the client. This sheet will represent your company and what you will be doing for the client (For part 2 of the contract, download the TERMS AND CONDITIONS file").

NOTE: For part 2 of the contract, download the TERMS & CONDITIONS

Production Schedule
Keep track of your art department schedule of items due such as: layouts/comps, client approvals, art direction, photography and more.

Project Confirmation Agreement
These terms are much like a standard contract terms which includes rights, usage, due dates, authorship, arbitration and more.

Project Status Form
Use this form to internally track the status of your projects. For each phase, you should note a projects progress from start to finish such as preliminaries, design, art direction, layouts, mechanicals and more.

Property Release From
Use this form to authorize a license to a legal representative to copyright or publish your artwork. Basically, it is similar to a copyright transfer, but you still remain the owner of the artwork. In other words, you are allowing someone to represent you in media, advertising or trade purposes that uses the artwork describe in the agreement and to make decisions on your behalf.

NOTE: Use with caution. This form is much like signing a power of attorney.

Proposal (RFP)
Many clients such as government contracts and city and local contracts fill out an RFP or Request for Proposal. What the client or organization is doing is requesting a bid from your company. In this case, a form can be posted on your Web site for a prospective client to download and fill out.

Proposal to Client (Simple 1-page form)
This proposal is the opposite of an RFP. A proposal to a client is from you to the client trying to sell them on your services and products. Use this form when first making a sale or later to estimate cost involved.

Proposal to Client (Detailed 2-page form)
This proposal is the opposite of an RFP. A proposal to a client is from you to the client trying to sell them on your services and products. Use this form when first making a sale or later to estimate cost involved.

Requisition Form
This form is an internal department form that is used when you are purchasing items from a vendor or supplier, use this form to note codes, pricing and description of the products or services. This form would then be given to your purchasing department for fulfillment. You could also use this form directly with your vendor or supplier as well.

Retainer Contract
If you ever have a client who wants to purchase an allotted amount of time, you need to have them sign a retainer contract. With a retainer contract, you give your client discounted rates based on how much time they purchase from you and lock them into a long-term deal. Even though you have your client sign-off on a retainer agreement, you should always have a separate contract for each job you do. On the job contract, you write the estimated time it will take for the project and deduct that from the retainer amount they purchased. Keep in mind that a retainer contact is only about time purchased and not complete details about a job requesting to be done.

NOTE: For part 2 of the contract, download the TERMS & CONDITIONS

Terms and Conditions (for a contract on work to be done)
This is the most important part to any project you work on. This is the overall agreement on how you do business, including billing, proofing, revisions, alterations, copyright, and much more. The Terms and Conditions should always be attached to either the Print Questionnaire or the Web Site Questionnaire. This is a binding agreement between you and the client about the project you're working on.

Transmittal Form
When you need to transfer a file for review, approval, distribution or other request. The transmittal form lists in detail the records being transferred to either a client, vendor, archive or service provider.

T-shirt Order Form
If your clients need T-shirts, golf shirts or other apparel work, then this form is a great form for preparing orders or getting a quote from a vendor. Use this form to submit your request such as color, garment type and more.

Work Change Order Form
This form should be used when your client requests additional work on a project such as concept changes, illustration and photography changes or changes to copy and art direction. Make sure and note extra time and costs to complete the requested changes.

Audio Interviews With Top Creative Professionals
When you join CreativePublic, you get access to hours of interviews with top creative professionals in our industry.

Listen to our FREE sample interviews at the top of the page.

Interview List:

Von Glitschka of Glitschka Studios
Von has worked in the communication arts industry for 21 years. He now refers to himself as an "Illustrative Designer." In 2002, he started Glitschka Studios, a multi-disciplinary creative firm...

Color Expert Lee Eiseman
Lee Eiseman is a color specialist who has been called "America's color guru." In fact, her color expertise is recognized worldwide, especially as a prime consultant to Pantone, Inc. She has helped many companies...

Jeff Fisher of Logomotives
Jeff Fisher, Engineer of Creative Identity for the one-person firm Jeff Fisher LogoMotives, has designed logos and created identities for over 25 years. clients have included one-person entrepreneurial companies, educational facilities, non-profits...

Lori Haller - Direct Marketing Superstar Designer
Lori Haller, principal of Shadow Oak Studio, has been a graphic designer for 20+ years, creating successful direct mail packages for a wide variety of industries and clients. Lori's client list reads like a who's who of the direct marketing industry...

Armin Vit of Under Consideration
Under Consideration and former Pentagram (New York) designer Armin Vit talks about life as a design professional and for working for one of the most prestigious design firms in the world. Armin is also the co-founder of the first major design blog (Speak Up)...

Luis Fitch of Uno - Tap Into The Exploding Hispanic Market
UNO Latino Branding is a brand strategy and design firm that guides retailers, brand owners and manufacturers to optimize retail results specifically focusing on the Hispanic Latino consumer market...

Roger Parker
Roger Parker helps businesses plan, write and design for marketing success. His consulting, copywriting, design, critiques and fresh perspective has benefited companies worldwide. Known as the "32 Million Dollar Author," Roger has written over 38 books...

Kelly Kaminski of G.R.I.P. Design
Kelly is co-founder and principal of Grip, a design firm in Chicago's Wicker Park. She serves as creative director, leading a team of talented designers and creating a multitude of effective, award-winning communications.

Cheryl Roder-Quill of angryporcupine*design
Cheryl is exactly what you would expect from a successful design professional. Award-winning. Multitalented. Creative. Communicative. Her exceptional organizational skills and orientation to detail are...

Jon Wippich of Dotzero Design
Dotzero is a small company specializing in high end brand and collateral design. The studio's partners, designers John and Karen Wippich, started Dotzero in their swanky basement in 1999, but since have moved on up...

Adam Rowe of eRowe Design
Adam Rowe is the founder and Creative Principal of erowe design in Del Mar, CA., an 8 year old company. erowe is a strategic visual communications firm specializing in corporate communications.

Communications Expert Andy Abramson
Mr. Abramson is CEO of Comunicano, Inc., a Del Mar, CA based asymmetrical marketing and public relations agency and is one of the most respected commentators of the subject of next generation communications.

Carmen D. Jones
Carmen D. Jones, Founder & President of The Solutions Marketing Group, knows that people with disabilities make up a large, yet overlooked, market.

Ergonomics Expert Winnie Ip of Humantech
Winnie Ip, Managing Consultant and Ergonomics Engineer for Humantech, manages and implements complex, large-scale ergonomics programs in the automotive manufacturing, petroleum, pharmaceutical, call center, creative, consumer products...

Chuck Green of Ideabook.com
A few days ago I had the privilege of interviewing Author/Designer Chuck Green of Ideabook.com for our Master Designer Audio Interview Series..

Business Plan Guide
This is a great guide to help get you started on your business plan.

Graphic Design Business Plan
Use this Business Plan guide if you are thinking of, or are in the process of, planning a design business. It is beneficial to occasionally review your business plan after a period of time. This gives you an intersting perspective on where you are and where you are going based on your original projections.

Introduction Letter
Use this letter to introduce your company to new prosepective clients.

Letter to Referrers to Get More Clients
Use this letter to get more business by asking select companies to refer your company for new business. You will vastly increase the potential for new clients.

Marketing Plan Guide
Use this guide by MasterCard to help you with planning your marketing plan for your business. It will give you tips on promotions, budget and more!

2011-2012 Pricing Guides Now Available!

Copywriting Pricing Guide
Examples of pricing: Writing pricing for advertising, web sites, brochures, direct mail and more.

E-Commerce Pricing Guide
Examples of pricing: Shopping cart setup, hosting, secure certificates and more.

Estimate Examples (for multiple items, logos, Web design and more!)
Use these estimate example as a guide for sending estimates by email. Each one outlines pricing for multiple items with cost and time restrictions as well as deposit requirements. Estimates include samples for: Web design, print design, logo design, SEO, and more! NOTE: Estimates may vary depending on project requirements upon submission of the estimates.

Flash Design / Animation Pricing Guide
Examples of pricing: Flash intro, flash site design, cartoon animation, video, and scripting pricing.

Illustration Pricing Guide
Examples of pricing: Reproduction pricing, animation, advertising, usage rights and more.

Package Design Pricing Guide
Examples of pricing: Custom cut box, labels, bags, inserts, clamshells, master cartons and more.

Package Plans and Retainer Pricing Guide
Examples of pricing: Shows different package/retainer pricing that can be offered to a client.

Photography Pricing Guide
Examples of pricing: Photographer fees, assistant fees, stylist fees, film processing and more.

Print Advertising Pricing Guide
Examples of pricing: Magazine and newspaper ads, inserts and tear sheets, signage and more.

Print Design Pricing Guide
Examples of pricing: Logo design, brochure design, booklet design, magazine designs and more.

Programming Pricing Guide
Examples of pricing: Shopping cart programming, merchant account integration and more.

Search Engine Optimization Pricing Guide
Examples of pricing: Manual site submission, keyword research, article submission and more.

Services and Teaching Pricing Guide
Examples of pricing: Hourly rates for programming, copywriting and teaching software.

Sound / Music Pricing Guide
Examples of pricing: digital audio production, instrumental track, electronic music, etc... There are two pricing guides for sound and music, one is at a lower rate and one is at a higher rate. Use what you think would be best for your geographical location.

Video Pricing Guide
Examples of pricing: Script work, storyboarding, voice over, production, design and more.

Web Site Maintenance Pricing Guide (sample 1)
Examples of pricing: Package and retainer pricing, page design, production design and more.

Web Site Maintenance Pricing Guide (sample 2)
This is a basic retainer pricing guide based on hours purchased. The more hours purchased the more of a discount the client would receive. This guide also notes certain client restrictions.

Web Site Marketing Pricing Guide
Examples of pricing: Search engine readiness, banner design, email design and more.

Web Site Design Pricing Guide
Examples of pricing: Page design, page production, picture pages, retainer packages and more.

Design Services Pricing Guide
Examples of pricing: Design fees, revisions and updates, editing, proofing and more.

Print Design Pricing Guide
Examples of pricing: Business card design, logo design, brochure design and more.

Web Design Pricing Guide
Examples of pricing: Web site design, shopping cart design, banner ad design and more.

Web Maintenance Pricing
Examples of pricing: Web site design, shopping cart design, banner ad design and more.

Advertising Measurement Chart
This chart is a great quick reference for figuring fractions to decimals, column inch dimensions for newspapers and classified ad section dimensions. You should always check with the publication you plan to place your ad for exact dimensions they require.

Bid Spec. Sheet
If you are doing business with an outside vendor, such as a print shop, you will need to provide the vendor with a Bid Spec Sheet that shows in detail what your project consists of and how you request the job to be printed or produced. The vendor will then provide you with an estimate of cost and time frame to complete your project.

NOTE: This form can be used in conjunction with a "Printer Contract". Also see "Printer Specification / Quotation Form". This form can be used as an alternative to the Bid Spec Sheet.

Embroidery Order Form
If your clients need embroidery work, then this form is a great form for preparing orders or getting a quote from a vendor. Use this form to submit your request such as color, garment type and stitch count.

Paper Cutting Chart
Use this chart to determine the yield per flat sheet for your next print project.

Pre-Press Check list
This check off list should be used by designers or production artists to make sure all pre-press work has been reviewed and checked before a project goes out to the printer.

Printer Contract
This type of contract is used to make sure the printer provides the product and service requested by the designer. Some printers may not be willing to sign a contract agreement, since you are purchasing from them, the printer may have their own terms for doing business.

NOTE: Use a "Bid Spec. Sheet" or a "Printer Specification / Quotation Form" in conjunction with the printer contract agreement.

Printer Quote Form (from printer to client)
When quoting printing to a client, use this form to break down pricing. This form includes everything you need to display a proper estimate to your customer.

Printer Specification / Quotation Form (Schedule A)
This form shows in detail what your project consists of and how you request the job to be printed or produced. The vendor will then provide you with an estimate of cost and time frame to complete your project. There is not much difference between this form and a Bid Spec. Sheet, but the Printer Specification form has more details included on the form about the project being requested to print.

NOTE: This form can be used in conjunction with a "Printer Contract". Also see "Bid Spec Sheet". This form can be used as an alternative to the Printer Specification Form.

Standard Print Sizes Chart
Use this chart to determine sizes for your print projects such as envelope, flat sheet and other paper sizes.

Screencasts
Explode your Graphic Design knowledge with these short, power-packed screencasts! The great thing about screencasts is that once you view it you can then immediately implement it in your graphic design business.

View the FREE samples at the top of this page.

Screencast List:

Creating the Popular Image Reflect Effect Using Adobe Illustrator
Discover how to create the popular image reflect effect. You see this EVERYWHERE today, most notably on the Apple.com website. Here's a simple way to create the effect using Adobe Illustrator. The added benefit, of course, is that the file will be in vector format so we can scale these to any size (including billboards, trucks, large signs, etc.) which allows you much greater flexibility with your file.

Increase Your Productivity with the Amazing TextExpander
Use this simple but very powerful program to increase your productivity and save you oodles of time by using abbreviations to "trigger" your most often used text and images. You'll soon find yourself wondering how you ever worked without this little gem!

Collecting and Organizing Information Has Never Been Easier Thanks to Google Notebook
In this screencast you find some nifty tips on how easy it is to quickly capture, organize and share information on the web using Google Notebook. Great for sharing/brainstorming ideas, product development and more. Check it out.

High Definition Audio Conferencing
If you do ANY audio conferencing you really need to look into this hi definition conferencing service. In this screencast I will give an overview of the service and explain why the sound quality is superior to anything you have used.

How to Use Skype to Make Free Conference Calls
In this screencast you will learn how to quickly and easily set up conference calling in Skype. You'll be amazed how easy this can be.

Easily Create and Share Images and Video via Screencasts with the Super Cool App Jing
Ever want to actually SHOW an associate how do do something rather than write a long email or explain to them over the phone? You will learn how to easily create screencasts with the free application Jing and then share them with your associates, friends and clients. You'll be amazed at how easy this is to do.

Measuring, Alignment and On-Screen Inspection
Xscope by Iconfactory will soon become the only measuring, alignment and on-screen inspection tool your business will ever need! Take it for a test drive and you will see what we mean.

Use This Job Search Engine to Find The Latest Creative Jobs, Trends, Salaries and more
You'll be very impressed with this little-known but powerful job search engine. You'll be able to immediately get the edge on your creative competitors by knowing which specific skills, salaries and positions are trending up. Whether you are just beginning your design/creative business, looking to acquire a new skill set or looking to hire this site offers up plenty of eye-opening information.

Get Super Accurate Results with iStockPhoto's Advanced Search
It can get very frustrating trying to narrow your search results from the over 1.8 million images iStock has in it's database. If you run into this problem try using the advanced search capability. It will save you TONS of time.

A Quick, Easy (and Free) Solution to Protect Your Mac from Viruses
Although one of the Mac's greatest strengths is it's security it is NOT immune to viruses, malware and spyware. I'll give you the necessary settings for this terrific free program that will automate your virus checking and keep your mac *almost* invulnerable to attacks.

Use Pando to Send and Receive Large Files Including Audio, Video and Photos
Pando is free P2P software that makes downloading, streaming and sharing large media files fast, easy and fun - really! Whether you need to email large attachments, IM a folder, or publish your downloadable videos to the Web, Pando can help. Let's face it, today sending large files can be a pain. You can often only send one at time, the send sometimes gets choked and your often not even sure if your file was sent. Well, Pando to the rescue. Let's take a look in this screencast at how easy Pando makes this process.

FREE Dynamic Sound Collection (Music Loops, Sound Effects & More!)
When you join CreativePublic, you get 100 FREE music loops, soundscapes and sound effects. This offer is available exclusively to CreativePublic member and is valued at over $125.

View the FREE samples at the top of this page.

Booking Agreement
Use this agreement when a client wants to book your company for an event. This contract outlines how many musicians will be required, place of performance, dates and times and wage agreement.

Distribution Agreement
Use this agreement when dealing with a client who will need exclusive distribution of master recordings and performance licensing.

Jingles Production Commercial Music Agreement
This contract is used when you are producing jingles and commercial music for TV and Radio.

Sound / Music Pricing Guide
Examples of pricing: digital audio production, instrumental track, electronic music, etc... There are two pricing guides for sound and music, one is at a lower rate and one is at a higher rate. Use what you think would be best for your geographical location.

Adobe Tools Course Outline
This course outline was used to create a new class room experience for a local community college who wanted a course developed that would educate their design students on real world experiences by dealing with an actual client. There are several steps in this outline that were given out to each student and a plan was created along with a prospective client to create a usable product.

Course Syllabus
This is a standard course syllabus setup for a Web design class for a local community college. It outlines classroom requirements, grade evaluations, learning outcomes, recommended book, procedures, attendance requirements and more.

Training Videos
Get access to hours worth of video training ranging from office setup to job processes and project pricing. Jason Vaughn, founder of CreativePublic.com speaks on all sorts of subject to help guide you through your day-to-day business operations.

View the FREE samples at the top of this page.

Video List:

Introduction Video
This is a quick video telling you about CreativePublic products and experience of Jason Vaughn.

My Story (About Jason Vaughn's Career)
In this video I disucss my history as a designer and my pitfalls and successes through my career.

Accounting and Software
Learn about what accounting programs are available and why it is important to use an accounting program to manage your bookkeeping.

Billing and Collecting
This video discusses getting deposits from your client and how to collect on unpaid invoices.

IRS Business Deductions and Sales Tax
Learn the basics of tax deductions for your business.

Pricing Guide Introduction
Learn how to setup and use our pricing guides.

Insurance
Tips and suggestions for purchasing home or business insurance and what to look for.

Job Tracking and Archiving Process
You will learn to get organized with this proven job process and archiving tips.

Office Set-up and Equipment
Jason Vaughn discusses the equipment he uses in his day-to-day graphic design business.

Portfolio Tips
This video discusses the basic requirements of getting your portfolio put together.

Request For Proposal (RFP)
Jason Vaughn discusses the good, the bad and the ugly of RFP's.

Learning about Trademarks and Copyrights
This is a brief discussion on the different types of trademarks and how to register a trademark and a copyright with the United States government.

Vendors
Jason Vaughn discusses marking up vendor prices such as printing, hosting and stock photos.

Advertising Insertion Order
Great form to use when you are selling advertising on your Web site. Use this form as a contract between your company and the advertiser wishing to advertise on your site.

Country Codes for Shopping Cart Sites
This is a list of all the country codes including Canada. These codes are used for shopping cart sites that wish to use abbreviations instead of the entire country name for country selection.

Hosting Contract
Use this form to document what type of hosting information is required for the Internet project you're working on.

Privacy Policy for Web Sites
This content should be added to your Web site to show your customers how you safeguarding subscribers' privacy and how your business operates under the privacy policy terms.

Robots.txt Sample File
A Robts.txt files is a text file stored in the top level directory of a web site to deny access by robots to certain pages or sub-directories of a Web site. Use this file to make certain areas from being listed in the search engines or to make areas private or for public viewing. This should be included in all Web sites you develop. You will need to customize this file to fit your site. For more information on Robots.txt files, just do a search in Google.com.

SEO Checklist
Is a quick list to go over all major parts of optimizing your pages for search engines. It's a quick reminder just to make sure you included everything.

SEO Promotion Worksheets
This worksheet guide helps you define your site's promotional goals and find your target market.

SEO Strategy Guide
This 17 page guide is gold! Use this guide to help optimize your site for top placement in the major search engines. This guide will show you tips on setting up and determining proper use of meta tags and other useful strategies for creating top-ranking pages.

SEO Submission Form
Use this form to give to your customers to fill out. This form is a useful guide for getting important submission information about your customer's Web site and what is important to them to say, such as keywords and content descriptions. Once you collect this information, you can better optimize their site for top SEO placement based on the information they provided.

SEO Tips
These are basic tips to help optimize your site as well as tips on design and what your customers are wanting to see when they first visit your site.

Web Banner Sizes
Use this chart to determine sizes for your Web site banner campaign. Many Web sites vary on what banner sizes they offer, but this chart will show you what is most commonly used.

Web Design Agreement (4-pages)
This is a four page agreement between the designer and client. Use this agreement as a formal contact between the designer and client. A more simple form is available called "Web Site Questionnaire" - see below.

Web Site Maintenance Contract
This contract is similar to the other contracts on CreativePublic. This contract will serve as a binding agreement between you and the client, outlining when and how much of the Web site(s) will be updated.

Web Site Questionnaire
For every Web site project you receive from a client, you will need to use this form to ask them questions about their job. This is part one of a two part contract agreement between you and the client. This sheet will represent your company and what you'll be doing for the client.

NOTE: For part 2 of the contract, download the TERMS & CONDITIONS

Web Site Development Project Steps - Internal Process
This is an outline of the process of working with an internal creative services and IT department. The process outlines the steps of how a Web site project should flow from the designer to production and then to the IT department.

Web Site Terms and Conditions
It is recommended that a Web site should have terms and conditions that visitors must agree to while visiting or using your site's services or content. It may help protect you and limit your liability. We recommend that you consult with an attorney for legal advice when using these terms and conditions.

Web Site Terms of Use
This content is used as a condition for use of your Web site by a visitor. It includes information about subscribers and what is expected of them and the use of your Web site. Plus there is a clause on copyright, trademark and limitation of liability.