Creative Industry Related Information for Graphic Designers & Web Designers!

What is a good guideline for pricing comps and spec work as well as hourly rates and flat fees? And what are some standard policies I can use to protect my work?

Posted: March 27th, 2020 | Author: | Filed under: Business | Tags: , , | No Comments »

As a guide to pricing comps, I normally charge full design rate. The reason being, is a comp takes as long as the final art in most cases. The idea, creative direction and set up is all in place even when designing a comp. As for spec work, that is always free. I do not recommend ever doing spec work unless you feel that you stand a chance to get the job. Chances are that the prospective client will take your idea and take it someplace else for cheaper. About 98% of the time, I do not touch spec work. If I feel lucky or I know I could get the job, I will do a job on spec. As for an hourly rate to charge, that will all depend on your skill level. I bill between $60 and $100 an hour for design or comp work. My suggestion is to never go below $50 an hour; you have to run a business and anything less will not pay the rent. For some ways to protect your work, you will need a contract, and possibly a copyright ownership agreement.


I have a guy freelancing for me that won’t sign my non-compete. What would you do in a situation like this? Isn’t it pretty normal for freelancers to sign non-competes?

Posted: March 27th, 2020 | Author: | Filed under: Business | Tags: , , | No Comments »

The form you are getting your freelancer to sign is really more for an employee of your firm or more of a permanent freelancer that you hire on full-time to part-time basis. My suggestion is to use a “work-for-hire” agreement. This form will protect you from all sorts of stuff and will act as a confidential agreement. If this person does not want to sign this form, I would advise to use caution when using them.


I am starting a small design firm in Melbourne Australia. I have noticed you are a US site and were wondering if the print prices can still be used here if I convert US to AUD. I know there is a small difference in how much work there is here compared to the US but I think about $125 AUD per hour sounds fair?

Posted: March 27th, 2020 | Author: | Filed under: Business | Tags: , | No Comments »

As for the rate of $125 per hour sounds fine. By looking at a currency converter, your $125 an hour rate is about equal to $77 per hour here in the USA. However, I would suggest calling up a few local design firms and do a little price checking. Also, depending on the Australian economy, will depend on how much you can charge. You might even consider having 2 rates, one at your regular rate and the other a little lower for lesser budget clients or bad economy issues. I have my rates between $60 and $100 US dollars per hour which would equal to about $97 to $162 AUD.


Cool Tools for Editing Your Photos

Posted: March 5th, 2020 | Author: | Filed under: Design, Resources, Software | Tags: , | No Comments »
Photo editing tools

CreativePublic has partnered with Fix The Photo to offer our members discounted photo editing tools and restoration services. Here are a few options below to review:

Use this link for discounted products and services:
https://fixthephoto.com/creativepublic

Lightroom Presets
https://fixthephoto.com/creativepublic/matte-collection-lrp

Photo Editing
https://fixthephoto.com/creativepublic/retouching-services

Photoshop Textures
https://fixthephoto.com/creativepublic/hand-painted-textures

Photo Restoration
https://fixthephoto.com/creativepublic/damaged-restoration-package


I am making a logo proposal to a possible new client. How do I keep them from stealing my logo designs I present to them?

Posted: March 1st, 2020 | Author: | Filed under: Business | Tags: , , , | No Comments »

You are automatically protected by US copyright laws. You own your artwork and as long as you have not transferred the rights to the designs to the client, you still own them. The only thing you can really do to protect yourself is to place the copyright symbol on each logo and state that these logos are property of your company and may not be reproduced without your permission. If they take your design without paying, then hire an attorney an go after them. One other thing to consider is not doing this type of “spec work”. You are opening yourself up for someone to take advantage of your hard work and not pay you for your ideas. Many clients try to get ideas from designers and go other places to get the work done cheaper. Your portfolio should be enough to let the client know you can do the job. However, I understand that there are times that you need to do this to land a big deal, just be careful.


How do I get clients when the economy is so bad?

Posted: March 1st, 2020 | Author: | Filed under: Business | Tags: , | No Comments »

Please read the interview with Jason Vaughn by Sessions.edu — “Getting Clients in Tough Times“:

Getting Clients in Tough Times: Interview with Jason Vaughn, owner of CreativePublc.com

by Sessions.edu

Getting and growing clients can be difficult for designers at the best of times. But in today’s volatile economy, it’s feast or famine. One minute you’ve got swarms of clients, and they’re getting under your feet. Next, you’re running around town trying to find just one of ’em.

Sessions.edu Faculty member Jason Vaughn (developer of the Graphic Design Business course) founded CreativePublic.com in 2001 to give designers tools for the freelance environment. We asked Jason for his tips for client acquisition and the design business in general.

Read full article


7 UX/UI Design Web Tips to Look Better Website

Posted: February 8th, 2020 | Author: | Filed under: Design | Tags: , , , | No Comments »
UI/UX Design Websites

In today’s world, websites form an important part of most businesses. UI/UX design web content has emerged as necessities rather than luxuries for firms. Trained professionals are hired to take care of this aspect that makes the websites more engaging and attractive for users. UI/UX design webpages are very important to boost sales and garner profit.

Here are a few tips by which you can enhance the quality of your web page.

Focus on the content on your website

As is the popular saying, Content is King. Users will not be impressed with fancy designs if the content in your website is substandard. Most UI/UX design tips include suggestions for improvement of the content. It should add to the UI/UX design web page and complement it. The site will be flawless only if it has great content in it.

Write the text in an engaging manner

Tips for UX design not only focus on the content but also on the way it is presented on your webpage. For the users to understand and connect with whatever it is that you have on your page, they need to be extremely well presented. Check the font size and spacing for UI/UX design inspiration. Make sure that the entire content is properly visible and looks attractive

Use contrasting colors and designs for more effective presentation

The choice of color and patterns are extremely important according to most UI/UX design agencies. Anyone with a UI/UX design course will be aware of the importance of contrasting colors on a public web page. This makes the content more attractive and pleasing to the eyes.

Use pictures and other pictorial representation smartly

According to most UX design tips, users connect more with web pages that have a higher number of pictures. The inherent characteristics of human beings are to understand graphs and pictorial representation of data better than other forms. Thus, include pictures in your website wherever they are relevant. It should not be abrupt and complement the topic. This way you will be able to attract higher traffic to your website with ease

Make sure of the quality of the images that you use

One of the Fundamental UI design tips is to always use high definition images. If not only makes your website look good but also makes sure that people operating various browsers connect equally well with the content on your web page. Using standard definition can often result in poor image quality in some devices and browsers.

Employ an interactive design

Most UI/UX design agencies employ an interacting button system so that the people feel like they are clicking one on screen. Even though the purpose is served if you use just flat buttons, the webpage becomes less engaging and users lose interest pretty fast. An interactive user interface makes sure that all your visitors are converted into leads.

Use touch gestures to make your website more interactive

To make your web page more interactive and user-friendly, you can use touch gestures in them. Add these gestures to visual representations of data and graphical icons and you will achieve a higher level of aesthetics on your website. Apart from making your page look attractive, they will also act as a major fascination for visitors.

Boost your sales with a trained developing agency

Using these tips, you can easily improve the build quality of your UI/UX design webpage and attract more viewers. Get in touch with us to get the best web solutions and make sure that your website is unique and out of the box.

Conclusion

All the potential customers will perceive your website as the very first impression. Quality websites are a must for maintaining a robust online presence. Follow these UI/UX design web tips for attaining the best quality of your website pages. Get in touch with us today for availing finest services from our design experts who will create the best websites.

Author Bio:

Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best mobile app development company in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. His company is also recognized by the Top Mobile App Development Companies. Follow him on TwitterFacebook LinkedIn


The Client From Hell – people react to ridiculous questions designers have to deal with.

Posted: December 6th, 2019 | Author: | Filed under: Funny Stuff | Tags: , , | No Comments »

Makes ya wanna punch someone …


Illustrated charts visualize what an asshole client is

Posted: December 6th, 2019 | Author: | Filed under: Funny Stuff | Tags: , , | No Comments »

The sad truth ….

client from hell

It’s sad to say, but we have all had asshole clients and they never seem to go away. This is a great article with charts explaining the asshole client. Enjoy!

Read More


The Top 5 Best Exit-Intent Popup Practices for Ecommerce

Posted: October 28th, 2019 | Author: | Filed under: Design | Tags: , , | No Comments »
ecommerce website popups shopping cart

Popups.

Everyone hates them, right?

They’re annoying, intrusive, and one of the best forms of marketing your ecommerce site can employ.

Don’t believe me? These 30 ecommerce popups have helped their store owners retain customers, increase sales, and generate leads.

The fact is, popups (loathed as they are) bring business, period.

But not all popups are created equal. While regular popups are quickly dismissed and closed by the vast majority of visitors (close to 99%), exit-intent popups are opened nearly ten times as often.

Why?

Because they don’t get in the way. A regular popup jumps in your face like a gypsy with an outstretched hand, demanding money.

Instead, exit-intent popups wait by the door as you’re leaving like a dog holding its leash in its mouth, just hoping you’d like to take it for a walk. Or at least a pat on the head. How can you say No to that face?

(I wasn’t planning on those metaphors when I sat down to write this article, but here we are.)

Honestly though, exit-intent popups are clicked nearly 10x as often just because of that: Because they’re not rude to the visitor.

But that’s not the only reason they’re clicked.

Here are the 5 best practices when it comes to crafting a great exit-intent popup add.

1. Get Their Attention

You might think a popup that suddenly appears on-screen as soon as your visitor is about to leave the page has already gotten their attention.

And it has. As a big square with an exit button they must press.

To get them to actually read your popup, you have to call out to them. Words and phrases like “Wait” and “Don’t Miss Out” are great ways to cause your visitor to hesitate and see what’s so important you just had to get their attention.

But words aren’t the only way to intrigue them. You can also do so visually. You can use pictures (like models, animals, babies, motorcycles, you name it) that interest your target audience to get them hooked.

And that’s not the only way to aesthetically garner your audience’s attention. In fact, you pictures aren’t always necessary.

What matters is making the design attract the eye. Match the template, palette and “look” of your popup to the energy of your brand and of your offer.

If you have a fashion site, make it sleek. Selling vibrant accessories? Make it bold. Want them to sign up for your funny newsletter? Make it whacky and ugly! (Appealing to the eye doesn’t always mean attractive. Ugly has its place in marketing, as long as there’s a reason!)

Important Tip: Make your popup match the tone of your brand, but have it visually contrast what’s already on the page. You don’t want it blending in!

2. Give Your Audience Something Valuable

Don’t just ask them for their email address. That’s just another form of begging.

And don’t just TELL them what they’re getting, SHOW them! (And I don’t mean just with pictures, either. Paint a picture in their mind!)

Tell me, which sounds better to you?

Enter your email address and receive our fantasy football newsletter every month.

Vs.

You league won’t know what hit’em. Get insider news, trade discussions, injury reports, and in-depth analysis so you can have bragging rights until next year… when you do it all over again.

Don’t lie to me and say the first one, either.

Talking about the features of an offer is one thing (a discount, an informative newsletter, etc.). But talking about the benefits (the kind of life your visitor will have if they take advantage of your offer) is what sells.

3. Get In Your Visitor’s Head

Think about your visitor and how they got to the page they’re currently on. Did they click an ad to get here? Are they on the shopping cart page, getting cold feet about checking out? Are they reading an article about exit-intent popups?

The visitor’s state of mind and virtual environment are important things to consider when deciding what you’re going to offer.

For example, on a checkout page, when a potential customer might be re-thinking their purchase, having an exit-intent popup offering them a 15% discount might be the difference between a sale and an abandoned cart.

Think of it this way:

To get to where they are now, your visitor had to take some kind of virtual journey. Your ad should be like the wise man on the top of the mountain waiting for them and offering exactly what they need.

4. Give Them a Way Out

Backing your visitor into a corner and refusing to let them leave is bad for business.

While the X in the corner of the window can always be clicked, it bolsters good faith in your brand if you give them a “No Thanks” button so they can gracefully exit the popup while maintaining their dignity.

Make this option smaller or less colorful so that it’s less desirable, and you can increase click-throughs on your “Yes” button. Whatever you do, just make sure to include it.

Morpheus gave Neo the option to take the blue pill and wake up at home like nothing ever happened. Be like Morpheus.

5. A/B Test

Run two versions of your exit-intent popup and see which one performs better. Then make a new one and have those two compete against each other.

Repeat.

Make sure you do this with the forms on your ad, too. Often, ads with an extra section to fill out will perform better than an ad asking for less information.

It seems counterintuitive that it would be the case, but it’s true. Sometimes, people like filling out a little more.

Plus, it’s a great way to get extra information about your visitors’ demographic, which will help your sales in the long run, too.

A/B Testing is invaluable. You never know when a small tweak can bring in big results.

Always A/B Test your ads. Always, always, always.

At the end of the day, popups get a bad reputation from those who use them poorly. However, a well-timed, non-invasive popup can actually be great for converting last-minute sign ups.

By following these five practices, you can create popups that earn you more sign ups without feeling like a UX inconvenience to your customers.