AUDIO INTERVIEW: Color Expert Lee Eiseman
Lee Eiseman is a color specialist who has been called "America's color guru." In fact, her color expertise is recognized worldwide, especially as a prime consultant to Pantone, Inc.
She has helped many companies, from small one person start-ups to large corporations make the best and most educated choice of color for product development, logos and identification, brand imaging, web sites, packaging, point of purchase, interior/exterior design or any other application where color choice is critical to the success of the product or environment.
She heads the Eiseman Center for Color Information and Training and is also executive director of the Pantone Color Institute and edits the Ezine on the Pantone website. Lee is the author of six books on color, among them: Colors For Your Every Mood (Capital Books, Sterling, VA), which was chosen as a Book of the Month Club selection and received an award from the Independent Publisher's Association, the Pantone Guide to Communicating With Color (F&W Publications, Cincinnati, OH), Color Answer Book, and her most recent book, More Alive With Color (both through Capital Books, Sterling, VA). She has also written a chapter in web-page flash guru HILLMAN CURTIS' newest work titled "MTIV Process Inspiration and Practice for New Media Designer".
Lee was named in the group of 50 top style makers two years in a row (#17 the first year moving up to #13 this year) by Home Furnishings Now, the leading home furnishings trade publication. And recently Fortune Magazine featured her as one of the top decision makers. She conducts many color seminars and is widely quoted in publications such as Elle Decor, Home Magazine, House and Garden, Home Accents Today, HFN, Harper's Bazaar, Allure, WWD, Glamour, Vogue, People Magazine, Self, Communication Arts, Graphic Design USA, Consumers Digest, US Magazine, Wall Street Journal, New York Times, Los Angeles Times, USA Today and Ad Age, as well as numerous other trade and consumer publications. Lee has made appearances on CBS, NBC, ABC, CNN, MSNBC, HGTV, Discovery Channel and the FOX network in the U.S. as well as abroad and has been interviewed by radio stations worldwide.
Her academic background includes a degree in psychology from Antioch as well as advanced studies and a counseling specialist certificate from UCLA. She has studied both fashion and interior design and has taught in both areas. She is a member of the American Trends Committee as well as the international forecasting group for the Pantone View Color Planner.
Lee is an allied member of the American Society of Interior Designers, Industrial Design Society of America, as well as the Fashion Group, and has received the prestigious service award from the Color Marketing Group where she serves as a chairholder. She has been a member of the advisory board for the Advertising Age/Arizona State University Symbols and Graphics Retention Study. The Color Association of the U.S. named her color concepts as "tops in the field of color". She is named in TWO THOUSAND NOTABLE AMERICAN WOMEN published by the American Biographical Institute and is a recipient of an IMMIE Award and the Key Award for Notable Author. Her color selections for various industries have won numerous awards, most recently from Industrial Design Magazine for the newest group of colorful Leatherman Utility Tools called "Juice", and Schick Women's "Intuition" Shaver that was selected for recognition in IDSA's Winter 2003 publication "Innovations".
Listen as Lee shares:
- How to use the emotional advantages of color for increased sales
- Why knowing your demographics are critical in choosing color strategies
- What the "ideal" color is for your creative work environment
- Why color does NOT always have to be seasonal and MUCH more!