CHECKLIST: 109 Marketing Strategies
by CreativePublic
Are you looking to broaden your marketing activities and the idea well has gone temporarily dry? Then use this 109 marketing strategies checklist to jump-start your brain. I guarantee you'll find a number of gems that you can immediately implement.
| PASS | FAIL | Marketing Strategies |
| AdSense (Google) | ||
| AdWords (Google) | ||
| Advertorials | ||
| Animations | ||
| Articles | ||
| Auctions | ||
| Audio Marketing | ||
| Autoresponders (AWeber, GetResponse, Trafficwave) | ||
| Award recognition | ||
| Back-end marketing | ||
| Banner Ads | ||
| Birthday reminders | ||
| Blogging | ||
| Bonus offers | ||
| Books | ||
| Business cards | ||
| Car/auto advertising (bumper stickers, etc.) | ||
| Card decks (article: http://tinyurl.com/5us9x6) | ||
| Calendars | ||
| Case studies | ||
| Classifieds | ||
| Conference calls | ||
| Consulting | ||
| Contests | ||
| Continuity programs | ||
| Coupons (online, Valpak, etc.) | ||
| Discussion groups | ||
| Download page | ||
| Donate products/services to charity auctions | ||
| Door hangers | ||
| eBay | ||
| eBooks | ||
| Endorsements (letters, etc.) | ||
| Events | ||
| E-zines | ||
| Fax | ||
| Feedback forms | ||
| Fliers | ||
| Follow-up marketing | ||
| Forums & Newsgroups | ||
| Freebies | ||
| Guarantees | ||
| Grabbers (send "lumpy" objects in the mail, etc.) | ||
| Information products | ||
| Inserts | ||
| Interviews | ||
| Keywords | ||
| Landing pages | ||
| List building | ||
| Lunch | ||
| Mailing lists | ||
| Membership sites | ||
| Mid-air marketing (banners on airplanes, etc.) | ||
| Minicourses (e-courses) | ||
| MySpace | ||
| Network marketing | ||
| News feeds | ||
| Newsletters | ||
| Niche marketing | ||
| Pay per X | ||
| Permission-based marketing | ||
| Pop-overs | ||
| Pop-unders | ||
| Pop-ups | ||
| Postcards | ||
| Posters | ||
| Postscript (P.S.) | ||
| Pre-selling | ||
| Presentation Visuals | ||
| Press Release | ||
| Price reduction | ||
| Pricing | ||
| Private label | ||
| Public speaking | ||
| Questions | ||
| Radio (internet) | ||
| Reports | ||
| Reviews (Amazon, etc.) | ||
| RSS feeds | ||
| Sales letters | ||
| Samples | ||
| Scarcity | ||
| Screen savers | ||
| Search Engine Optimization (SEO) | ||
| Seminars | ||
| Signs (banners) | ||
| Surveys | ||
| Sweepstakes | ||
| Talk shows | ||
| Teleconferencing | ||
| Teleseminars | ||
| Testimonials | ||
| Thank you (pages, cards, etc.) | ||
| Tips | ||
| Trials | ||
| Troubleshooting | ||
| Tutorials | ||
| TV (internet) | ||
| Upsell | ||
| Videos | ||
| Viral marketing | ||
| Voice mail | ||
| Volunteer | ||
| Webinars | ||
| Web pages | ||
| Write a column | ||
| Yellow pages |
