4 SEO Tips for Your Online Business

You may not have to hire a search engine optimization (SEO) consultant if you know some basic SEO tips for your online business. The subject can seem intimidating at first, but keep the main purpose in mind: To rank higher in search engines. The more you know about SEO the better you’ll be able to serve your clients who may look to you as a resource. You’ll also boost your search rankings, which translates into more revenue for your business. Here are 4 tips that you can use today to improve your online business.

SEO Tip #1 – Choose 5 Years or More for Your Domain Name

It’s cheap to register domain names on an annual basis. If you’re a new business, it can be tempting to go for the $9 a year deal. The problem is that you’ll be making a big mistake. One of the basic SEO tips for online business that you should use is to register your domain name for at least five years. It sends a signal to the search engine that yours is not a fly-by-night operation, and that you intend to be around for the long haul. The search engines like that stability because yours is less likely to be a spam site.

SEO Tip #2 – Select Keywords to Target

Visitors to your website will arrive as a result of keywords and phrases they search for. Your goal is to choose a few keywords to target so that they can find you. Those keywords should be in your web copy, articles and blog posts and even in the URLs for your web pages. For example, if you want to target the keywords “Atlanta web designer,” then you need to include those keywords on various web pages and in articles.

SEO Tip #3 – Create Relationships

Implementing SEO tips for your online business involves the use and manipulation of technology, and it involves algorithms and other technical know-how. There is a human side to SEO that you should be aware of and capitalize on. You should make an effort to create relationships with other website owners, so that they will consider linking to your website. You’ll want to target websites that rank higher than yours, that are relevant and ones that are considered the authority in your industry. Don’t pay someone to get them to link to your website, because you will get blacklisted by the search engines. Get to know the website owners and make the content that you want them to link to valuable to their visitors. These links are referred to as inbound links, and the more you have, the more that search engines will reward you.

SEO Tip #4 – Don’t Act Like a Spammer

Spammers make it difficult for legitimate business owners to rank well in the search engines. If search engines have an inkling that you are one, they will ban your site or lower your rankings. One common technique used by spammers that you should stay away from is setting up numerous domain names and redirecting them to another website. The search engines may think that you’re really a spammer if you engage in this practice. Think of a solid domain name, stick to it, and work on targeting keywords on your other web pages and the associated URLs.

These SEO tips for your online business are a good start. Learn as much as you can about the tips and tricks so that you can drive more traffic to your website.