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3 Ways How Great UX/UI Can Generate More Traffic For Your Site

Posted: July 21st, 2020 | Author: | Filed under: Articles, Design, SEO Marketing | No Comments »

UX/UI designs are like ‘vitamins’ to traffic feeds. A change agent to engage your web traffic with a unique experience.

web design, search engine optimization, marketing

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Today search engines are training Algos to be more ‘sapio-pathic’ for traffic retention. Allowing empathetic websites for more organic click-through action. Interactive fit-bits call for User experience designs (UXDs) that match the tone for the served contents. Designs that speak through aesthetics, and layouts that foretell the wants and needs. 

If you are getting high traffic but no business, then it’s high time to rethink your website design.

Don’t worry, there is no need to redesign from scratch. Rather UX/UID makeovers allow more accessibility to your website contents. An interactive Graphical User Interface (GUI) that lingers and ensues longer interactive sessions. Of course, a great way to tap the mobile net surfers and users. Because bigger fonts, a background shader, or a ‘read aloud’ option is fun to fetish.

Know how UX/UI web designs are tapping the ranking factors for future SEO specialists. Here I am leaving 3 pro-tips to steam your interest over UX/UI designs.

Before that, know few traded false-beliefs about UI/UX design fidelity which needs to busting 

  • White space is never a waste space 
  • Simple designs equal to fewer elements 
  • UX is only for usability 
  • All web users are readers 
  • Need for 100% design originality 
  • The Ultimate 3-click rule for web navigation 

Now feel smarter. Smash the UX/UI bluffs who try to pitch such fossil ideas. 

Moving on….. UX/UI – 

Improves SEO 

User Experience (UX) ensures a ‘longer’ click-through.

UX Design, UI Design, User Experience (UX)

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A User-friendly design will make your users obsess over your website. For all ‘content is king’ influencers out there, trust the design aesthetics. Rich web designs with easy navigation, less page-load time, and optimized to fit any screens are a must to stage your content. 

Kill the negative space on your website! UXDs understand that visual organization of web layouts will generate more leads. Serving not only the purpose of more content visibility but also increases the conversion rate for the users.

A successful landing page conversion strategy will debunk the contenders in the market. And when your web designs resonate with your visitors, you are all set for the long run. Be it event call-outs, awareness campaigns, or delivering opinions, you will always have enough virtual attendees for participation.

Is Intra-Personal 

Use templates that speak user-sentiments.

It is very likely that a researcher who landed at your website, hungry for answers and yet not contented. You might think that you lost a lead, this is where one can go wrong. Redirect the lead towards other curated contents. With which you can transform slug moments into a head-turning event. 

Ask your visitor what they are looking for. Plant a few relatable blue links or consider a UX Design suite for your website.

Whereas using Interactive templates, you can churn-up endless possibilities. Small survey boxes to get the user’s views, a panel window with many FAQs, or even tips to improve searches online. 

You might be thinking that aligning such concepts within a single-window view is an impossible feat. Instead, ask a professional UX designer to chalk-out an engagement plan for your organic web visitors. The clutter-free designs will promise an immersive user interface that adjusts the eyeballs screening the contents. 

Acts-Out Emotions 

Who doesn’t like to click on jolly features? Or play with elements that animate when touched? Narrating one of my personal experiences where the pet-care website had a ‘waking dog’ cursor when you land on their web page. A minute detail has touched this pet-lovers heart and that’s how UI designs imprint on visitors. 

In developing quality user facets, User Experience designers rely on evidence decked by behavioral sciences. Take Nielsen Norman for example, how his design team works on evidence-based UX designs by collecting proof of events on user testing and behavior. 

Ending with a happy note for the crawlers who are reading the article, look out for SEO – UX/UI collabs. The integrated application is revolutionizing the concept of what the web designs were yesterday and are now. 


I am having trouble getting freelance work. I am new at this and could use some advice.

Posted: April 23rd, 2020 | Author: | Filed under: Articles | Tags: , , , | No Comments »
web design jobs

Here is what I suggest. First you must have a portfolio of your samples. If you do, then look for temp agencies to show your portfolio. These temp agencies help find production and design jobs in large and small corporations and companies. For example, when I first moved to Dallas, I looked up a company called Art Squad. They found me a job in less than 2 weeks as a freelance designer for Blue Cross. I use Art Squad anytime work is slow. They always have some type of work, whether good or bad, but it all pays the bills. I have listed below a few places you should look into to help you find temp to full-time work.

Freelance job places:
http://www.creativegroup.com/
http://www.aquent.com/

Career building article and links:
http://www.sessions.edu/career_center


Job Search

Posted: April 23rd, 2020 | Author: | Filed under: Articles | Tags: , , | No Comments »
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How to effectively build a working day on remote work with family and children at home.

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6 Print Marketing Ideas to Promote Your Small Business

Posted: July 1st, 2019 | Author: | Filed under: Articles | No Comments »

Nowadays, when digital marketing is a must, you shouldn’t neglect the power and effectiveness of more traditional marketing tactics.

Print marketing is one of them, and it’s still highly relevant.

If you’re wondering how this kind of promotion can help you grow your business, it’s worth mentioning that 56% of customers believe that print marketing is the most trustworthy type of marketing.

While online ads and email marketing are great strategies which will definitely help you stay on your prospects’ radar, print marketing has another quality which will improve your brand awareness and make it more memorable in the eyes of your audience – it’s tangible.

Unlike online promotional materials which are in a way ephemeral and available only on mobile and computer screens, print media items stick around homes and offices for days or even months, thus having a longer impact.

Here are a couple of print marketing ideas that you can leverage.

1. Business Cards

Despite the fact that people have their smartphones with them at all times, and that they can easily memorize phone numbers or start following businesses on social media, business cards will never go out of fashion.

They’re excellent for traditional, person-to-person networking.

You can hand them out at expos, trade shows, meetups, or any other industry event you attend. You can also leave them on the counter in your store or give a bunch to your friends and family so that they can promote your business within their networks.

Business cards help you establish both a mental and visual link with your prospects. Given that these wallet-sized pieces of paper give you a chance to make a great first impression, it’s crucial to make sure to opt for a quality, visually appealing design which will present your business in the best possible light.

Remember that 72% of people will judge your company based on the quality of your business cards.

2. Postcards

Postcards are a pretty convenient medium for conveying your promotional message.  They can be read without opening and turning pages, so that you can be almost absolutely sure that your prospects will at least have a glance at them even if they decide to throw them away.

Again, aesthetics play an important role, which means your postcards have to be eye-catching and printed on high-quality materials if you want them to stand out from all the other direct mail your prospects receive.

You can score additional brownie points if you decide to send birthday and holiday postcards to your customers, as this practice is a great way to build an emotional bond with them.

3. Branded Merchandise

People love freebies especially if they’re functional and attractive.

That’s what makes pens, thumb drives, phone chargers, or tote bags with your logo on them great for marketing purposes. Your customers will be happy to use them every day, which means your brand becomes a part of their daily routine.

This is a great example of subtle and nonintrusive brand repetition – your customers promote your brand simply by using the pen you gave them, and by circulating around this small item reaches a lot of people and spreads brand awareness.

Similarly, you can use digital printing to customize your branded T-shirts and turn your customers into your walking advertisements.

4. Flags, Signs, and Banners

All brick-and-mortar stores need proper signage.

This means that your business will greatly benefit from custom flags, signs, and banners that you can put both in your store as well as in front of it.

It’s equally important to take advantage of these promotional materials to distinguish your company from your competitors at different trade fairs.

As these events tend to be crowded, it can be hard to stand out.

Printed banners are an essential element of any successful trade show marketing strategy, which is why you need to include them in your trade show kit.

A well-designed display will turn heads and attract visitors to your booth as well as reflect the identity of your brand.

5. Stickers

Although seemingly obsolete, this old school marketing tactic has great potential for promoting your small business.

If you look around, you’ll actually see a lot of stickers on car bumpers, laptops, windows, phones, and any other place you can think of.

Politicians have been using them for decades to promote themselves and attract supporters.

Popular brands, such as Apple, give away branded stickers with every item they sell.

The best part is that this tactic is very affordable, cost-effective, and sticky – these promotional items generate long-term brand exposure.

Besides, you can use stickers as part of a guerrilla marketing campaign and place them on signs, poles, bus stops, and other public spaces – this is a strategy that helped Alexis Ohanian, Reddit co-founder, promote the social news aggregation website on a budget.

According to him, the company only spent $500 on marketing, and a big portion of that money was used on stickers.

6.  Catalogs

You probably wonder why we are suggesting physical catalogs in the age of Amazon and digital promotions.

Just like business cards, these colorful booklets are still here and they won’t go away soon, because they deliver a unique, rich, and most importantly, tactile customer experience. There’s something irresistible about flipping through glossy, crisp pages of the latest product catalog from your favorite store.

For example, IKEA is still big on the idea of print catalogs – more than 210 million copies are delivered to their prospects in 44 different countries. And this strategy apparently works, as the Swedish furniture giant invests in this strategy despite the fact that the online version is available too.

To make the most of your investment in this strategy, combine it with customer data and target customers who are likely to spend more. Another reason for the persistent success of catalogs is that they offer a more intimate customer experience. 

These traditional print marketing ideas can help you cut through the noise more easily and outperform your competitors who rely mainly on digital strategies. By combining online and physical marketing, you can expand your reach and make sure that your message is properly conveyed and heard by every segment of your audience. Michael Deane is one of the editors of Qeedle, a small business magazine. When not blogging (or working), he can usually be spotted on the track, doing his laps, or with his nose deep in the latest John Grisham.


Designer Challenges Himself To Create A Typographic Logo Every Day For A Year, And They’re Pretty Cool

Posted: April 21st, 2019 | Author: | Filed under: Articles | No Comments »

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These people aren’t real. Can you tell?

Posted: April 21st, 2019 | Author: | Filed under: Articles | No Comments »

The image above looks like a collage of photographs, but in fact, it’s been generated by an artificial intelligence. And as real as they may look, the people in the image aren’t actual humans. 

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What Firing A Comedian For Old Jokes Is Like

Posted: April 21st, 2019 | Author: | Filed under: Articles | No Comments »

Graphic Design Memes

Posted: April 21st, 2019 | Author: | Filed under: Articles | No Comments »

This will make you laugh, cry and just hate your clients!

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Stock images – do you want cheese with that?

Posted: April 21st, 2019 | Author: | Filed under: Articles | No Comments »

The quality of stock images just sucks more and more and more and more!!!!!

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How to boost your online store to the top: 5 methods

Posted: June 4th, 2018 | Author: | Filed under: Articles, Business, Design | Tags: , , , , , , , | No Comments »

Venturing into the world of e-commerce? If you’re looking to become a driving force within your chosen market, it’s important you know how to do it. With so many people fighting to claim the top spot, these five tried and tested tips will ensure you’re ahead of the pack and growing exponentially and continuously, ensuring success for the future.

Have a good level of customer service

One of the best ways to attract new customers whilst keeping existing ones around is by ensuring you upkeep a great level of customer service. It’s the most important part of any business – if you’re offering constant communication and customer service, you’ll be ensuring you build those valuable consumer relationships which will keep your business thriving.

Ensure you have an easy, straightforward way for customers to get in touch in regard to products and services they may have queries about. A phone call is regularly said to be the most effective form of communication, building trust and relationships between businesses and customers – but an email is a good choice if a phone line isn’t feasible. So long as you’re able to communicate clearly with customers and establish yourselves as a reliable company, you’ll keep people coming back.

Ensure you’ve got the right hosting

First things first – you need to make sure you’re choosing the right level of hosting to suit your future goals. Are you looking to remain relatively niche, with a limited outreach that remains consistent? Or, do you want to keep getting bigger and bigger, with no limit in sight? If you’re reading this post, it’s likely the latter.

And so, with that being said, you need to consider which hosting provider to opt for. There are plenty out there to choose from, and it all comes down to your personal desires – should you want to grow exponentially, a dedicated server may be your best bet. Although it’s more expensive than a shared server, having your very own dedicated platform reduces the risk of overloading due to increased traffic, which could end up with significant downtime upon your site and effectively making customers look elsewhere.

Design your site to look appealing

Another way to grow your site and establish yourself as a worthwhile company is by ensuring your design is forward-thinking and easy to navigate, whilst also being visually appealing. Consider the appearance of your competitors and the frontrunners in your market – although it’s good to stand alone and excel from the crowd, you need to understand just what makes your neighbours so successful.

Flat, clean designs are all the rage on the internet currently, so consider stripping it back and letting your products do the talking – you’ll be sure to reap the benefits. Minimalism is in, and combined with responsive design you’ll undoubtedly get the best results.

Also be sure to remove any elements of your design that could harm your ranking—everything from the wrong header tags to intrusive pop-ups could lead to penalisation.

Employ “niche marketing”

There’s a difference between a niche market and niche marketing, and you need to be aiming for the latter. Where a niche market will limit you in terms of potential customers, as there’s less of a demand for the products you’ll be selling, niche marketing will have a completely opposite effect.

Niche marketing basically means you’ll be finding your own space in a market that is perhaps oversaturated with the same own. Stand out from the crowd and offer something new, and you’ll attract customers who are looking for the next big thing.

Make sure your site is secure

Another way to ensure your store doesn’t suffer any setbacks is by having a sufficient level of security to protect it. Attacks such as SQL injections are common upon online stores, and with the risk of things such as sensitive information being leaked, it’s important you’re doing all you can to prevent it.

If you do suffer any security breaches or attacks, it’s likely your customers will begin to look elsewhere as a result. Be sure to prevent anything that could prove to be detrimental to your success.