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3 Ways How Great UX/UI Can Generate More Traffic For Your Site

Posted: July 21st, 2020 | Author: | Filed under: Articles, Design, SEO Marketing | No Comments »

UX/UI designs are like ‘vitamins’ to traffic feeds. A change agent to engage your web traffic with a unique experience.

web design, search engine optimization, marketing

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Today search engines are training Algos to be more ‘sapio-pathic’ for traffic retention. Allowing empathetic websites for more organic click-through action. Interactive fit-bits call for User experience designs (UXDs) that match the tone for the served contents. Designs that speak through aesthetics, and layouts that foretell the wants and needs. 

If you are getting high traffic but no business, then it’s high time to rethink your website design.

Don’t worry, there is no need to redesign from scratch. Rather UX/UID makeovers allow more accessibility to your website contents. An interactive Graphical User Interface (GUI) that lingers and ensues longer interactive sessions. Of course, a great way to tap the mobile net surfers and users. Because bigger fonts, a background shader, or a ‘read aloud’ option is fun to fetish.

Know how UX/UI web designs are tapping the ranking factors for future SEO specialists. Here I am leaving 3 pro-tips to steam your interest over UX/UI designs.

Before that, know few traded false-beliefs about UI/UX design fidelity which needs to busting 

  • White space is never a waste space 
  • Simple designs equal to fewer elements 
  • UX is only for usability 
  • All web users are readers 
  • Need for 100% design originality 
  • The Ultimate 3-click rule for web navigation 

Now feel smarter. Smash the UX/UI bluffs who try to pitch such fossil ideas. 

Moving on….. UX/UI – 

Improves SEO 

User Experience (UX) ensures a ‘longer’ click-through.

UX Design, UI Design, User Experience (UX)

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A User-friendly design will make your users obsess over your website. For all ‘content is king’ influencers out there, trust the design aesthetics. Rich web designs with easy navigation, less page-load time, and optimized to fit any screens are a must to stage your content. 

Kill the negative space on your website! UXDs understand that visual organization of web layouts will generate more leads. Serving not only the purpose of more content visibility but also increases the conversion rate for the users.

A successful landing page conversion strategy will debunk the contenders in the market. And when your web designs resonate with your visitors, you are all set for the long run. Be it event call-outs, awareness campaigns, or delivering opinions, you will always have enough virtual attendees for participation.

Is Intra-Personal 

Use templates that speak user-sentiments.

It is very likely that a researcher who landed at your website, hungry for answers and yet not contented. You might think that you lost a lead, this is where one can go wrong. Redirect the lead towards other curated contents. With which you can transform slug moments into a head-turning event. 

Ask your visitor what they are looking for. Plant a few relatable blue links or consider a UX Design suite for your website.

Whereas using Interactive templates, you can churn-up endless possibilities. Small survey boxes to get the user’s views, a panel window with many FAQs, or even tips to improve searches online. 

You might be thinking that aligning such concepts within a single-window view is an impossible feat. Instead, ask a professional UX designer to chalk-out an engagement plan for your organic web visitors. The clutter-free designs will promise an immersive user interface that adjusts the eyeballs screening the contents. 

Acts-Out Emotions 

Who doesn’t like to click on jolly features? Or play with elements that animate when touched? Narrating one of my personal experiences where the pet-care website had a ‘waking dog’ cursor when you land on their web page. A minute detail has touched this pet-lovers heart and that’s how UI designs imprint on visitors. 

In developing quality user facets, User Experience designers rely on evidence decked by behavioral sciences. Take Nielsen Norman for example, how his design team works on evidence-based UX designs by collecting proof of events on user testing and behavior. 

Ending with a happy note for the crawlers who are reading the article, look out for SEO – UX/UI collabs. The integrated application is revolutionizing the concept of what the web designs were yesterday and are now. 


How To Get Links From Directory Submission Sites

Posted: April 8th, 2020 | Author: | Filed under: SEO Marketing | Tags: , , | No Comments »
computer tablet laptop

Link building is one of the most vital aspects of online marketing. Link building techniques can be quite diverse. They may be effective in generating more traffic from another domain, or to help you rank higher in search engines. Furthermore, by using online tools like a serp keyword checker, you can target which kinds of keywords to target for your anchor texts.

The first step is to identify the person, website or site that you want to get linked from. This can be done by doing a search using your preferred search engine. There are also several bookmarking websites which offer a listing of sites that have links that could be good for your business.

Another option is to use Internet social networking sites such as Twitter and Facebook and perform your own research into the well-known people and sites that are being linked. You can also ask people you know who they have used or have already used to get a feel of how reliable the links are that you choose to use. Once you have identified a site that fits your requirements then all you need to do is search on the respective social media sites and make contact with the owner of the site.

As mentioned earlier, there are various bookmarking websites that offer a list of sites that are used by other websites. As a result, it is possible to get links from quite a few different sites using the methods outlined above. These bookmarking sites are very useful because they ensure that the links that you use are relevant (as they are categorised) and they have been verified by users via user rankings.

Link building can be very time consuming, and it can require some effort and discipline to generate the desired results. You should always focus on using high quality links to increase your website’s exposure. This means that you must not solicit for cheap links because they may not be recognised by the search engines. Instead, you should focus on using the most prominent and respected links available.

While directory submission sites are the best known, there are other link building techniques that do not involve the use of any single site. These include blogging, forum posting, forum submission, forum submission with comments and blog commenting. However, the real success of any link building campaign is to have quality links – quality over quantity!


10 web design mistakes hurting your Google search ranking

Posted: March 2nd, 2018 | Author: | Filed under: Articles, SEO Marketing | Tags: , , , , , | No Comments »

SEO

For established websites with ample traffic and fantastic search engine rankings, the major challenge is updating site design to meet the latest algorithm without losing visitors. Google is now on a mission to rid the internet of poor content and design. Therefore, it’s essential your website displays content from the finest writers and incorporates SEO savvy designers if you want to avoid a Google penalty.

Regardless of niche, your website design should be stunning and visually appealing to online users. Google tweaks its’ algorithm on an almost daily basis, so it’s hard to keep up with SEO best practices when designing a website. Sadly, these mistakes will cost you traffic, site authority, page ranking, conversion and revenue.

Which web design mistake is affecting your site performance and ranking?

  • Poor technical SEO

The first step to conversion is attracting traffic to your website. Next, your site performance should be excellent if you want visitors to enjoy a positive user experience. This involves testing your site for mobile-friendliness, ease of navigation, page load speed and removal of all broken links. Your SEO will suffer if your site isn’t optimised for these features.

  • 404 pages and missing H1 tags

Imagine taking the time to build a sumptuous website even the best designers would be impressed with. There’s a beautiful background, user-friendly font and colour scheme. Meanwhile, the browsing is simple and it all looks great , except that it’s not showing up
on search engines.

Somehow, you’ve forgotten about H1 tags, a vital element for SEO. Google bots use the H1 tag to understand a webpage. Include this tag on your homepage and across your website if you want higher rankings. In addition to the H1 tag, add a target keyword for better clarity.

  • Using too much flash or frames on your site

Flash is attractive on a website, but not SEO friendly. Creating a homepage based on flash is a huge SEO blunder, as search engines index them poorly. When people see flash content, they can read the text within, but the only thing search engines see is a headline and nothing more.

Results from a recent poll show that 78% of respondents don’t like flash either, so why do you need to flood your site with flash ads? Chrome no longer auto-plays flash ads after finding it had a negative impact on users’ browsing experience.

  • Failing to optimise on-page elements and including important text in images

The most easily understood content for search engines is text. Videos, infographics and podcasts might gain more engagement, but when search engine spiders crawl your site, they’re looking for specific keywords in key locations.

Google’s official webmaster advises site owners to use text instead of images when displaying essential content, names or links. Google crawlers can’t identify text-in-images. This factor accounts for about 15% of Google’s Ranking algorithm. Where images are absolutely necessary, use ALT to add few words of descriptive text.

  • Infinite scroll

When incorrectly implemented, infinite scroll can hurt SEO performance.  Content keeps loading as the user scrolls to the end of the page. Set up your pagination correctly or search engines can’t crawl your web pages.

For example, you have 200 pages on your blog, which is enabled for infinite scrolling. By default, if you only display 20 recent posts, that’s all search engines bots will see. They crawl links, so there’s no way to see past the top 20 articles. Thankfully, Google’s Webmaster Blog offers a few insights for making infinite scroll pages more search-friendly.

  • Intrusive and irrelevant pop-up ads

Pop-ups aren’t indexed by search engines, nor should they be part of your web design. In fact, Chrome blocks them from appearing. Most online users also find pop-ups annoying. If one appears on the screen while you’re browsing, you’ll probably close it before reading the content. However, digital marketers say they’re great tools for increasing subscriber base and email lists.

It’s possible to display popups, increase sales and followers without hurting your SEO. Dan Zarrella and Entrepreneur.com are two successful examples. The key is to ensure the popup is relevant and unobstructed. Offer your visitor a mouth-watering offer that makes them forget the intrusion. Don’t be pushy, but always provide value to the user when displaying pop-ups. Examples include a product discount or free ebook.

  • Thin content

Your product and service pages are the most essential on your site. You’ll drive more business sales if you rank higher for keywords from your services and product pages. A few mistakes web owners make include:

  • No product or service page on their website: when you fail to include these pages, you lose the unique opportunity for organic ranking, related to your target keywords.
  • One-page listing for multiple products: as a thumb of SEO rule, only have one keyword on each page. This helps search engines properly understand the page and how to rank it. Your website becomes confusing when you pack several services or products on the same page, which causes you to lose ranking points.
  • Small text on your product/service pages: When you’ve chosen product/services pages to include on your site, create content or copies to accompany them. Descriptive content that highlights the benefits of buying the product from you helps the pages to rank higher and increases the chances of visitors shopping from your online store.

Other SEO factors that cause Google to penalise you include:

  • Keyword domains: domain names aren’t risky on their own, but using keywords in your domain name might be dangerous. If you repeatedly link to the anchor text, Google sees it as a manipulation.  To prevent this, ensure you have quality content on your site when using exact match domains. There are sites like Domain Names NZ offering services that won’t cost you SEO points.
  • Neglecting Hreflang: This is a tool designed to notify Google when you intentionally publish duplicate content for different languages.
  • Renting links
  • Overpopulating your web page with every design element you can find
  • Redesigning you site without updating SEO
  • Failing to upgrade to HTTPS

Conclusion

Your web development, design and SEO experts should work together to create an outstanding experience for the user, because that’s all Google really wants. When upgrading your site or performing a major redesign, don’t focus on deadlines, but think about how to maintain your engagement levels, traffic and site rankings.


Beware: New Types of Referral Spam & How to Filter Them Out

Posted: February 2nd, 2018 | Author: | Filed under: SEO Marketing | Tags: , , , , , | No Comments »

SEOs and web savvy site owners are no strangers to referral spam, but recently a new type called language spam has sprouted up like a weed.

For many websites, the language section of Google Analytics is being spammed with the following message: “Secret.ɢoogle.com You are invited! Enter only with this ticket URL. Copy it. Vote for Trump!”.

Here’s an example of what it looks like: Read More

Screen Shot 2016-12-05 at 6.45.59 PM

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The Definitive Guide To SEO In 2018

Posted: November 17th, 2017 | Author: | Filed under: SEO Marketing | No Comments »

This is the ultimate guide to dominating Google’s search results in 2018.

And let me be clear about something:

This is NOT a lame “SEO in 2018” predictions post.

Instead, you’re going see tested strategies that are working right now…and will work even better in 2018.

So if you’re looking to up your SEO game this year, you’ll love this guide.

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13 need-to-know tips on website SEO

Posted: June 1st, 2016 | Author: | Filed under: SEO Marketing | No Comments »

This is not a sponsor post, but I do use Webflow and I highly recommend it. With that said, this article applies to all websites and is a solid process for great SEO for your website or customers website. I use this same process on all my client sites as well as my full time gig.

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Web CEO Online – Great SEO Tool!

Posted: May 4th, 2013 | Author: | Filed under: SEO Marketing | No Comments »

This is a great powerful tool for SEO. If you are considering adding SEO services to your web design business I recommend Web CEO!

Web CEO Online SEO Tools

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Google’s New Disavow Links Tool

Posted: November 2nd, 2012 | Author: | Filed under: SEO Marketing | No Comments »

This important for those SEO businesses and webmasters. I have started disavowing links for my sites in hopes our rankings improve. Google has really screwed folks around with their new search engine requirements so hopefully this article and tool will help those who are having similar SEO issues. I sure wish we had more search engine competition out there, I consider google being an SEO terrorist these days. I guess if you have a lot of money you can buy your way into better rankings, but small shops like mine sure do take a hit when doing organic SEO. We have done everything that google says to do and now they change their ways of doing things and now we have to start all over. So much money wasted on following google requirements so we can keep our SEO ranks.

Google Disavow Links Tool:
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What You Need to Know About Google’s New Disavow Links Tool
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Art Space — Special Offer

Posted: September 21st, 2012 | Author: | Filed under: SEO Marketing | No Comments »

NEW FACEBOOK & YOUTUBE SPECIAL OFFER — GET YOUR WEBSITE PROMOTED!

I wanted to pass along an offer I am presenting to my customers. Some of you might also be interested in this offer for your customers. If so, please let me know and we can discuss details for your client.

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Interesting Google Facts!

Posted: December 6th, 2011 | Author: | Filed under: Business, SEO Marketing | No Comments »

Google Behind The Numbers
From: BusinessMBA.org