Grab Attention with Dimensional Mail

Instead of using a regular sized postcard (or other standard mailing methods) to market your design business, did you know you can now create a (2d) dimensional piece to really stand out in the sea of mail clutter?

The creative possibilities are endless but consider:

– A unique shape that suggest your business name: ie; lemon design, flame graphics, etc.

– Try using die cuts, voids or holes to really make your piece pop.

– Use interesting graphical styles (Not just photographic) with your shape, ie; Roy Lichtenstein type dots, a 60’s retro look or a web 2.0 look.

– Consider using just type itself as a message and funky shape.

– Look at using alternative materials like paper, cardstock, cardboard, foam, rubber or plastic.

Often clients will also keep your unique promotion around as a keepsake and conversational piece. I have had a few of these sent to me that are very cool and would never think of tossing them out.

Most importantly, have fun with this, brainstorm with your creative colleagues and design team for a truly unique promotion.

For more information and the specs see below:

http://www.usps.com/customizedmarketmail/welcome.htm

http://pe.usps.gov/text/qsg300/Q705a.htm

— by Doug Farrick