Are You Ready to Be Neurally Reconditioned?

Seems almost everyone has read (or heard of) the movie and book called “The Secret.” I have too. Some good stuff, although in my opinion it makes it seem like all you have to do is think positive thoughts and instantly genies will appear to grant your every wish.

It would be nice but . . . doesn’t really work that way.

Well, a recent book I read really takes the premise of “The Secret” and the Law of Attraction and really applies it beautifully in a book called – none other than, “The Answer” by John Assaraf (who appeared in the movie “The Secret”) and Murray Smith. Admittedly, I was a bit nervous in picking up this title as it just seemed a little “out there” for me. But I was surprisingly mistaken.

First, These two guys know their stuff. They are “in the trenches” entrepreneurs who have founded I think somewhere over 20 successful businesses. Some amazingly successful. So anyone with that track record is worth listening to.

Second, they combine aspects of law of attraction principles with hard and fast business principles. I have never really seen this before. They actually show you a process called “Neural Reconditioning” which really is a solid program to change non supportive/constructive beliefs you have about your business/yourself.

Other chapters include ideas on vision, focus, action, your ideal customer and innovation among others. Again these guys know their stuff.

I know from experience (I have founded over 5 businesses) that this can get sticky. But they have an amazing way to reveal business “blind spots” and also give simple but very effective exercises to assist you.

Finally, sprinkled throughout the book are real life case studies of some of their clients success stories which bring these ideas and strategies back to solid reality.

I don’t often get super excited about a business book but this one was for me. I highly recommend you order it today and start implementing the ideas immediately.

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