Asymmetrical Triple Parallel with Short Foldout
Posted: February 11th, 2010 | Author: admin | Filed under: Printing | No Comments »Paper Basics Workshop Series
Posted: February 4th, 2010 | Author: admin | Filed under: Printing | No Comments »Harness the power of the 25-to-50 Rule …
Paper accounts for 25 to 50 percent of a print project’s cost. This startling statistic has huge impact, and yet many designers and print buyers specify paper with only a scant amount of the information they need to select it effectively.
The more you know about paper
the better your paper choices will be,
the more creative your design,
the more effective the message, and
the more time and money you’ll save.
To help paper specifiers harness the potential of the 25-to-50 Rule, we’re launching an unprecedented virtual workshop event called “Paper Basics” – a series of five one-hour sessions designed to enhance the skills of anyone who needs to know how to spec the perfect paper.
Starting February 25, 2010
Harness the power of the 25-to-50 Rule …
Paper accounts for 25 to 50 percent of a print project’s cost. This startling statistic has huge impact, and yet many designers and print buyers specify paper with only a scant amount of the information they need to select it effectively.
The more you know about paper
– the better your paper choices will be,
– the more creative your design,
– the more effective the message, and
– the more time and money you’ll save.
To help paper specifiers harness the potential of the 25-to-50 Rule, we’re launching an unprecedented virtual workshop event called “Paper Basics” – a series of five one-hour sessions designed to enhance the skills of anyone who needs to know how to spec the perfect paper.
Starting February 25, 2010
2-Piece “Fake” Iron Cross Fold
Posted: January 27th, 2010 | Author: admin | Filed under: Printing | No Comments »
Grab Attention with Dimensional Mail
Posted: October 26th, 2009 | Author: admin | Filed under: Printing | No Comments »Instead of using a regular sized postcard (or other standard mailing
methods) to market your design business, did you know you can now
create a (2d) dimensional piece to really stand out in the sea of
mail clutter?
The creative possibilities are endless but consider:
– A unique shape that suggest your business name: ie; lemon design,
flame graphics, etc.
– Try using die cuts, voids or holes to really make your piece pop.
– Use interesting graphical styles (Not just photographic) with
your shape, ie; Roy Lichtenstein type dots, a 60’s retro look or
a web 2.0 look.
– Consider using just type itself as a message and funky shape.
– Look at using alternative materials like paper, cardstock,
cardboard, foam, rubber or plastic.
Often clients will also keep your unique promotion around as a
keepsake and conversational piece.
I have had a few of these sent to me that are very cool and would
never think of tossing them out.
Most importantly, have fun with this, brainstorm with your creative
colleagues and design team for a truly unique promotion.
For more information and the specs see below:
http://www.usps.com/customizedmarketmail/welcome.htm
http://pe.usps.gov/text/qsg300/Q705a.htm
Doug Farrick
Instead of using a regular sized postcard (or other standard mailing methods) to market your design business, did you know you can now create a (2d) dimensional piece to really stand out in the sea of mail clutter?
The creative possibilities are endless but consider:
– A unique shape that suggest your business name: ie; lemon design, flame graphics, etc.
– Try using die cuts, voids or holes to really make your piece pop.
– Use interesting graphical styles (Not just photographic) with your shape, ie; Roy Lichtenstein type dots, a 60’s retro look or a web 2.0 look.
– Consider using just type itself as a message and funky shape.
– Look at using alternative materials like paper, cardstock, cardboard, foam, rubber or plastic.
Often clients will also keep your unique promotion around as a keepsake and conversational piece. I have had a few of these sent to me that are very cool and would never think of tossing them out.
Most importantly, have fun with this, brainstorm with your creative colleagues and design team for a truly unique promotion.
For more information and the specs see below:
http://www.usps.com/customizedmarketmail/welcome.htm
http://pe.usps.gov/text/qsg300/Q705a.htm
— by Doug Farrick
Need Labels for your Business?
Posted: June 18th, 2009 | Author: admin | Filed under: Printing, Quick Blurbs | No Comments »Checkout Worldlabel.com, for more about their products. You can also find label templates here. Also checkout their autofill label maker here.
