Paper Basics Workshop Series
Posted: February 4th, 2010 | Author: admin | Filed under: Printing | No Comments »
Harness the power of the 25-to-50 Rule …
Paper accounts for 25 to 50 percent of a print project’s cost. This startling statistic has huge impact, and yet many designers and print buyers specify paper with only a scant amount of the information they need to select it effectively.
The more you know about paper
– the better your paper choices will be,
– the more creative your design,
– the more effective the message, and
– the more time and money you’ll save.
To help paper specifiers harness the potential of the 25-to-50 Rule, we’re launching an unprecedented virtual workshop event called “Paper Basics” – a series of five one-hour sessions designed to enhance the skills of anyone who needs to know how to spec the perfect paper.
Starting February 25, 2010
