Creative Industry Related Information for Graphic Designers & Web Designers!

Typography Tutorial – 10 rules to help you rule type

Posted: May 24th, 2020 | Author: | Filed under: Design | Tags: | No Comments »

Do you recommend getting a lot of self-promotion items printed up for marketing our company?

Posted: May 19th, 2020 | Author: | Filed under: Business, Design | No Comments »

Be very careful on what you have printed, you can spend too much of your hard earned cash on stuff that just looks cool and is not effective in bringing in money. My suggestion is start of with a really sharp looking business card and get your Web site online. These two items will be your number one shot for bringing in business. The next thing would be to work on low cost letterhead and envelopes so you can send out for proposals and sales information. Once your company starts to bring in money, then look at cooler ways to do your self-promotion and attract the bigger fish. Spend more money on mass mailing and cover more area with your dollar.


I have tried to do cold-calling to business around my area. Many of them have a no solicitation sign on their door. How do I approach these businesses if I can’t walk in and visit with them?

Posted: May 19th, 2020 | Author: | Filed under: Business | No Comments »
SEO

There area a couple of ways around this, one is to call and set an appointment. Chances are that you may still be turned away if they are not interested in speaking with anyone regarding a sales pitch. My suggestion is if this does not work, do direct mail. Make a nice letter on your company letterhead with samples of your work inside and send it to them. After about a week, call them and say that you are following up on a letter you sent them the week before. Many times, this will get you in the door, because they are more familiar with who you are; that is if they read your letter.


Should I have a contract with a printer?

Posted: May 19th, 2020 | Author: | Filed under: Printing | No Comments »

Having a contract with a printer is kind of strange. What I mean by this is you are purchasing their services, so you should be under their terms. Usually, your spec sheet or work order is sufficient for an agreement on what you ordered. If the printer does not do what was requested on your work order, then you have proof to take them to court if necessary.


27 Best Movies & Documentaries for Creatives

Posted: May 6th, 2020 | Author: | Filed under: Really Cool Stuff | No Comments »

Great collection of creative videos.

Read and watch more…


I am having trouble getting freelance work. I am new at this and could use some advice.

Posted: April 23rd, 2020 | Author: | Filed under: Articles | Tags: , , , | No Comments »
web design jobs

Here is what I suggest. First you must have a portfolio of your samples. If you do, then look for temp agencies to show your portfolio. These temp agencies help find production and design jobs in large and small corporations and companies. For example, when I first moved to Dallas, I looked up a company called Art Squad. They found me a job in less than 2 weeks as a freelance designer for Blue Cross. I use Art Squad anytime work is slow. They always have some type of work, whether good or bad, but it all pays the bills. I have listed below a few places you should look into to help you find temp to full-time work.

Freelance job places:
http://www.creativegroup.com/
http://www.aquent.com/

Career building article and links:
http://www.sessions.edu/career_center


Job Search

Posted: April 23rd, 2020 | Author: | Filed under: Articles | Tags: , , | No Comments »
jobsora

How to effectively build a working day on remote work with family and children at home.

Read More about Remote Working


As a freelancer, do I charge agencies (design firms, advertising / marketing firms,) tax on a final invoice?

Posted: April 16th, 2020 | Author: | Filed under: Business | Tags: , | No Comments »

I will try to answer your question, but I am not by any means a CPA, so what I tell you should be checked out directly with a professional. Usually, as a freelancer, you only charge tax on the final product. If an agency has contracted you to do a project, they will be the ones completing the final product for the client. Thus, charging the client tax. In order for the agency to be tax exempt, they must provide a Tax ID number and fill out a tax exemption form. Check with your state for state tax regulations and requirements.


I looked over your pricing guides, and I wondered how much I should charge for my work?

Posted: April 16th, 2020 | Author: | Filed under: Business | Tags: , | No Comments »

To answer you question about what to charge, is dependent on experience as well as location. Your location could warrant a high fee such as $100 per hour, but that all depends on experience and skill level. As an artist starting out, I would charge between $30 and $50 per hour, with $50 an hour being the preferred rate. Use our pricing guides and plug in your hourly rate. You should also time yourself on a regular basis to see how much time it takes to do a project. By the way, never sell yourself short. If it takes you 5 hours to do a brochure, and you know that most designers would take 10, then charge for 10. If the client has a hard time with the costs, go down to 8 hours charge. You’re still making money and are beating the competition.


I can’t draw and am worried that a client will request an illustration that I cannot do. What do I do when a client ask for this?

Posted: April 16th, 2020 | Author: | Filed under: Business, Design | Tags: , , | No Comments »

As for a client requesting a cat smoking a cigar or even a sailboat, you can always use clip-art or contract an illustrator. I know how to draw, but my skill is not in illustration, so I hire that extra work out. Of course, I mark the cost up. Put it this way, if a client requests something give them 2 options. One would be clip-art, which is not custom and you may not be able to find exactly what they want, or you tell them you can have your illustrator come up with custom artwork. Let them know the price difference. To figure pricing on clip-art, I just roll that into the cost of my design quote; it is so inexpensive, it does not justify too much additional costs. For custom work, this could range from $100 to several thousand. Get with an illustrator and mark up the work 20%.

Here are some links for clip-art and stock photography. I suggest signing up for them when you can, or on a per need basis. Some of the sites are a pay per image program.

http://www.clipart.com
http://www.bigstockphoto.com