Creative Industry Related Information for Graphic Designers & Web Designers!

B2B Digital Marketing: What New Trends Can We Expect?

Posted: March 2nd, 2018 | Author: | Filed under: Articles, Business | Tags: , , , , | No Comments »

B2B

B2B digital marketing isn’t easy. Marketers are expected to be fully in sync with the sales team to understand both branding and performance, stick to a comprehensive data-driven approach, as well as run reliable tests using a range of tools and technologies. Still, the B2B digital marketing space is a lot more exciting today than ever before.

With the rise of technology, there are even more possibilities for engagements between B2B businesses and their potential prospects. Therefore, the best way to prepare is to anticipate upcoming trends and incorporate them into new, more effective strategies.

Awareness of the latest trends means that B2B businesses can embrace changes early, stay ahead of the competition and reap the attached benefits. Here are some of the new trends we can expect in B2B digital marketing.

Account-Based Marketing and Sales Strategies

For the past few years, Account-Based Marketing (ABM) has generated a lot of interest in B2B marketing, growing steadily all the while. Studies show that the value of ABM is recognised by 92% of firms as a ‘must have’ in B2B marketing. ABM represents a more effective way to generate new business, instead of relying only on ‘inbound’ methods of lead generation. This is especially true for B2B companies with lengthy, complex cycles that often involve different transactions and stakeholders that are generally high-value in nature.

Account-Based Marketing requires a close collaboration and alignment with business development, but companies are also beginning to see the importance of a transfer to an account-centric model for marketing and sales purposes.

Marketing Automation

As a consequence of the simplicity and affordability of the web/cloud based marketing automation platforms, the B2B industry is seeing a fast-paced growth in the adoption of marketing automation. It’s therefore the perfect time to understand customer needs, break down and classify the customer database, and prepare need-based or seasonal email marketing campaigns.

Such campaigns target a highly customised audience and use trigger-behaviour-based emails / drip email marketing methods. To achieve a seamless outcome, businesses need to integrate email marketing with their content marketing strategy.

The full potential of marketing automation systems (to create comprehensive customer engagement throughout the purchase process) is yet to be realised. Still, more businesses can be expected to adopt automation, with email marketing being the easiest place to start.

LinkedIn Marketing

If your B2B business is yet to invest in LinkedIn marketing, you still have a lot to do. Social selling has grown to become a lot more than an experimental marketing strategy. It is the new standard as far as B2B sales is concerned.

Generally, social media was regarded as a better fit for B2C lead generation and marketing, with B2B marketers choosing trusted hosting companies to handle Domain Names space and other online advertising methods.

However, more B2B marketers are changing their focus to social media as a means to communicate with and educate their potential prospects. In addition, LinkedIn – once regarded as a hub hosting sketchy recruiters and hungry job applicants – is now one of the most widely recognised advertising giants for B2B marketers.

Following their 2016 acquisition by Microsoft, LinkedIn has released a number of features, all working towards cementing the site as the most cost-effective and efficient platform companies can use to reach a B2B audience. Now, targeting for ads using this network are incomparable for reaching specific subsectors of potential customers in a range of industries and job roles. Therefore, just as in the previous years, the platform can be expected to outshine other social channels for B2B businesses.

We can therefore expect to see an increase in the use of LinkedIn’s social lead generation forms – InMail Analytics. This is one of the recently released features that works to improve the performance of your entire team, and help attract greater response. B2B marketers are making use of LinkedIn to make more data-driven decisions than ever before, and this trend is expected to continue in the future.

Improved Thought Leadership

Well-written content will always have a place online – despite the rise of video and other types of media content. B2B content marketing therefore needs more focus placed on genuine thought leadership, instead of concentrating solely on sales and self-promotion. There is an important role which thought leadership generated content (with valuable insight) plays throughout the buying process.

Such content follows the buyer from awareness of the product to consideration and then selection. We can expect content marketing to return to its original form, where the main aim was to create and share relevant, valuable and consistent content to attract and hold on to a specific audience. We can also expect an increasing demand for thought leaders creating their own content on LinkedIn and other social networks.

The new trend in B2B digital marketing calls for content that looks to inform, educate and demonstrate the thought process and expertise of a company to a prospective buyer. Such content will be characterised by less focus on sheer quantity, and more emphasis on quality thought leadership.

How can B2B businesses take advantage of this trend to improve marketing?

More demand should be placed on business leaders’ experience to create insightful pieces that can be accessed on the network. If a network shows interest and connects with you, it’s an opportunity to further showcase your expertise, creating content that provides a window into the level of thinking your company is positioned to deliver. A more obvious benefit is that prospects will have a more personalised channel to engage with your business.

In addition, alternative content formats should also be explored. Different forms such as infographics, whitepapers, videos and whitepapers should be used appropriately across the network. Backlinks can also be created to give your intended B2B audience (researchers and decision makers) the impression that your brand’s products and/or services are everywhere.


10 web design mistakes hurting your Google search ranking

Posted: March 2nd, 2018 | Author: | Filed under: Articles, SEO Marketing | Tags: , , , , , | No Comments »

SEO

For established websites with ample traffic and fantastic search engine rankings, the major challenge is updating site design to meet the latest algorithm without losing visitors. Google is now on a mission to rid the internet of poor content and design. Therefore, it’s essential your website displays content from the finest writers and incorporates SEO savvy designers if you want to avoid a Google penalty.

Regardless of niche, your website design should be stunning and visually appealing to online users. Google tweaks its’ algorithm on an almost daily basis, so it’s hard to keep up with SEO best practices when designing a website. Sadly, these mistakes will cost you traffic, site authority, page ranking, conversion and revenue.

Which web design mistake is affecting your site performance and ranking?

  • Poor technical SEO

The first step to conversion is attracting traffic to your website. Next, your site performance should be excellent if you want visitors to enjoy a positive user experience. This involves testing your site for mobile-friendliness, ease of navigation, page load speed and removal of all broken links. Your SEO will suffer if your site isn’t optimised for these features.

  • 404 pages and missing H1 tags

Imagine taking the time to build a sumptuous website even the best designers would be impressed with. There’s a beautiful background, user-friendly font and colour scheme. Meanwhile, the browsing is simple and it all looks great , except that it’s not showing up
on search engines.

Somehow, you’ve forgotten about H1 tags, a vital element for SEO. Google bots use the H1 tag to understand a webpage. Include this tag on your homepage and across your website if you want higher rankings. In addition to the H1 tag, add a target keyword for better clarity.

  • Using too much flash or frames on your site

Flash is attractive on a website, but not SEO friendly. Creating a homepage based on flash is a huge SEO blunder, as search engines index them poorly. When people see flash content, they can read the text within, but the only thing search engines see is a headline and nothing more.

Results from a recent poll show that 78% of respondents don’t like flash either, so why do you need to flood your site with flash ads? Chrome no longer auto-plays flash ads after finding it had a negative impact on users’ browsing experience.

  • Failing to optimise on-page elements and including important text in images

The most easily understood content for search engines is text. Videos, infographics and podcasts might gain more engagement, but when search engine spiders crawl your site, they’re looking for specific keywords in key locations.

Google’s official webmaster advises site owners to use text instead of images when displaying essential content, names or links. Google crawlers can’t identify text-in-images. This factor accounts for about 15% of Google’s Ranking algorithm. Where images are absolutely necessary, use ALT to add few words of descriptive text.

  • Infinite scroll

When incorrectly implemented, infinite scroll can hurt SEO performance.  Content keeps loading as the user scrolls to the end of the page. Set up your pagination correctly or search engines can’t crawl your web pages.

For example, you have 200 pages on your blog, which is enabled for infinite scrolling. By default, if you only display 20 recent posts, that’s all search engines bots will see. They crawl links, so there’s no way to see past the top 20 articles. Thankfully, Google’s Webmaster Blog offers a few insights for making infinite scroll pages more search-friendly.

  • Intrusive and irrelevant pop-up ads

Pop-ups aren’t indexed by search engines, nor should they be part of your web design. In fact, Chrome blocks them from appearing. Most online users also find pop-ups annoying. If one appears on the screen while you’re browsing, you’ll probably close it before reading the content. However, digital marketers say they’re great tools for increasing subscriber base and email lists.

It’s possible to display popups, increase sales and followers without hurting your SEO. Dan Zarrella and Entrepreneur.com are two successful examples. The key is to ensure the popup is relevant and unobstructed. Offer your visitor a mouth-watering offer that makes them forget the intrusion. Don’t be pushy, but always provide value to the user when displaying pop-ups. Examples include a product discount or free ebook.

  • Thin content

Your product and service pages are the most essential on your site. You’ll drive more business sales if you rank higher for keywords from your services and product pages. A few mistakes web owners make include:

  • No product or service page on their website: when you fail to include these pages, you lose the unique opportunity for organic ranking, related to your target keywords.
  • One-page listing for multiple products: as a thumb of SEO rule, only have one keyword on each page. This helps search engines properly understand the page and how to rank it. Your website becomes confusing when you pack several services or products on the same page, which causes you to lose ranking points.
  • Small text on your product/service pages: When you’ve chosen product/services pages to include on your site, create content or copies to accompany them. Descriptive content that highlights the benefits of buying the product from you helps the pages to rank higher and increases the chances of visitors shopping from your online store.

Other SEO factors that cause Google to penalise you include:

  • Keyword domains: domain names aren’t risky on their own, but using keywords in your domain name might be dangerous. If you repeatedly link to the anchor text, Google sees it as a manipulation.  To prevent this, ensure you have quality content on your site when using exact match domains. There are sites like Domain Names NZ offering services that won’t cost you SEO points.
  • Neglecting Hreflang: This is a tool designed to notify Google when you intentionally publish duplicate content for different languages.
  • Renting links
  • Overpopulating your web page with every design element you can find
  • Redesigning you site without updating SEO
  • Failing to upgrade to HTTPS

Conclusion

Your web development, design and SEO experts should work together to create an outstanding experience for the user, because that’s all Google really wants. When upgrading your site or performing a major redesign, don’t focus on deadlines, but think about how to maintain your engagement levels, traffic and site rankings.


Von Glitschka of Glitschka Studios | Audio Interview

Posted: December 24th, 2017 | Author: | Filed under: Articles | Tags: , , , , | No Comments »

We are releasing our old audio interviews and have posted one featuring Von G.

Check it out and subscribe!


Why You Need to Build a Business Blog

Posted: July 27th, 2017 | Author: | Filed under: Articles, Business | Tags: , , , , | No Comments »

Whether you are running a restaurant, an eBay shop or are a freelance creative, running a successful business blog could raise the profile of your organization or enterprise significantly. It might seem like a whole lot of work, writing posts then sharing them, and maybe you are not a natural writer, or you think that you don’t have anything to say. Whatever your hesitation, it’s time to move on. A blog alongside your website could be the difference between your business getting by and thriving. Read these top reasons to start blogging, and get yourself ready for the world of interacting with other people in the written form.

Raise your Personal Profile

Making yourself more visible and occupying a public position may seem intimidating, but establishing yourself as somebody who is engaged in their particular field is only going to help you further grow your business. In the age of social media, the individual has more of a status than ever before, and personality sells products and services. If you are able to write a blog each week, ensure your content is relevant and insightful: write about industry tips, demonstrate a good working knowledge of the business environment, and engage with your clients and customers. Make it readable, and you are guaranteed to inspire confidence in potential customers.

Promote the Right Kind of Sharing

Each blog post you produce will be read by some person or people, therefore, the chances of your post being shared are quite high. Although it may not go viral, a few shares of a single post means it’s working, and you should continue writing or blog post. Improving your number of shares, however, will take time. It’s a slow game, and not one you can rush. Of course, when your traffic starts to increase, you need to ensure your blog is able to withstand a large amount of people, all at ones. Consider using a service like Best Web Hosting that offers affordable packages.

Establish Your Business as a Part of a Community

Blogging is a means of creating and nurturing a group of people who are interested in what you have to say and write about. You can build a network of like-minded individuals, and watch your blog thrive as people start to conversate with one another. Not only does this increase your Google ranking and your success, but it also means you’re a reliable, reputable business who people turn to when they need support.

Develop Your Business Brand

One of the main benefits that blogging could have on your business is the discoverability of your brand. With catchy, field specific titles you could direct traffic to your website from different fields and even countries. This is where having a strong brand which is distinguishable becomes incredibly important; therefore, make sure whoever reads your blog also sees your branding.

Even if they don’t click on your business page right away, they might remember you or feel familiar with your aesthetic when it comes to choosing a service or product you offer down the line. Chances are, if they are reading a blog on your page, then they are interested in the industry you operate within.

 


4 Essential Website Design Tips for Piano Teachers

Posted: July 26th, 2017 | Author: | Filed under: Articles, Design | Tags: , , , , , | No Comments »

The piano is one of the most versatile instruments in music, spanning several genres from classical to jazz and contemporary pop music. If you are a piano teacher, this diversity of styles should guarantee a steady flow of students, but without a good website, they simply won’t know who you are and how to get in touch. To help you establish a successful studio, we’ve put together four essential website design tips for piano teachers. Let’s begin our journey.

1. Embrace the Internet

The first step that many piano teachers need to take has less to do with domain names and javascript and more to do with their way of working. There was a time when piano teachers thrived through word of mouth referrals. You may still attract some students this way, but with increased competition and a highly mobile and selective generation of students (and their parents), one of the best ways to make yourself known is by using the internet.

The internet has also become an excellent medium for piano teachers who wish to further their education. Excellent programs like the online master of music in music education can be completed from any location thanks to the internet and Rutgers Online. You could even become a well-known authority on music just by publishing your views online or boost your reputation by posting videos of your performances, lessons, and masterclasses.

2. Get the Right Design – at an Affordable Budget

To harness the internet’s huge potential, you need the right website. You’ll want to use the services of a professional web designer, but don’t pay too much when you’re first starting out. With a budget of $500-$1,000, you should be able to get your website up and running with the right design and functionality to attract visitors and secure new students.

3. Don’t Promote Yourself – Sell the Experience You Offer

Today’s customer is wary of self-promoting teachers who fill their websites with information about their own achievements and fail to mention the true benefit of becoming a student: the enriching process of learning an instrument. While it’s important to mention your qualifications, awards, and achievements, it’s equally important to describe your teaching philosophy, the approach you take to students, and the things you do to develop students musically, spiritually and psychologically.

4. Answer Students’ Questions Before They Ask them

Students and parents searching for a new piano teacher usually have a few common questions in mind: has the teacher completed a college degree or online MMME Program? Do they take beginners? How much do they charge? Do they train students for enjoyment, prepare them for exams and competitions, or both?

What musical styles do they specialize in and can they teach across genres? Do they give lessons at their studio, at students’ homes, or via Skype? If your website answers these questions, you’re more likely to get queries from students who are a good fit for your studio.

Conclusion

With a well-designed, comprehensive website that introduces your skills, methodology and teaching philosophy to prospective students, you’ll be well on your way to building a successful piano teaching studio. The more time, patience, and effort you put into your website, the more successful you will be.


The Disadvantages of Using a Free Website Builder for Your Business

Posted: July 13th, 2017 | Author: | Filed under: Articles, Design | Tags: , , , | No Comments »

We all love free products to help us personally and professionally. But when it comes to free website builders, they’re not necessarily the best things to consider. While free web builders have their advantages in terms of a free website and the many free templates that come with them, there are many more disadvantages stacked up against them.

Website Builders Often Come Branded

It’s great for small businesses to be able to get their website online quickly and in the cheapest possible manner. However, free web builders often need to be linked back to the builder so your website will look unprofessional. Usually, at the bottom of your site, you will have a “powered by” link, and that generally consists of “Powered By Free Website Builder”. It doesn’t look professional at all and it will make customers think you’re not serious.

Such Builders Aren’t as “Free” as They Make Out

While the setup of a website using the builder’s features is often free, there are many other features that you could benefit from that aren’t free. For example, builders will give you disk space and bandwidth to keep your website online. However, you will usually miss out on other features such as email accounts, MySQL database, and sometimes even a parked/addon domain name – which means you’ll have to use their subdomain as well.

Limited Storage

We stated above that features are very limited and the storage and bandwidth often given to you aren’t beneficial. It will often run out quickly and that means your website is either going to go down or you’re going to be unable to upload additional content until you pay for extra features.

Limited Customization

Free Web Builders often make out they are easily customizable, and while that may be true, customization is limited. This means that you can only be as creative as the tool allows, which is something that puts many webmasters off. You will never get the chance to create that dream website you have set out to achieve, and in reality, the only way of achieving such a website is to get it custom made or take advantage of the many other resources out there.

Additional Advertisements

You will get the “powered by” link at the bottom of your site as basic, but some builders also require you to place advertisements. This isn’t at all professional, and often, you will have to advertise one of your competitors.

Free website builders, of course, provide many other benefits, but from looking at the disadvantages above, it would be much wiser to consider a free WordPress theme on a WordPress CMS installation. You’ll get more freedom and when your business grows you’ll also have access to premium themes.

If you have an online masters in business administration (online MBA), you will already know how important presentation is to a business. If you don’t have a degree, presentation of a website is the key to the success of any business.

Free web builders don’t give off the professional presentation that is often desired by customers, but they do provide many other benefits for smaller businesses on a tight budget, so they can be considered in that respect. You can also use web builders to create blogs but you should consider using WordPress; learn how to start a blog.


Why we gave up web design after 10 successful years

Posted: June 8th, 2017 | Author: | Filed under: Articles | Tags: , , , , , | No Comments »

A decade ago I started a web design company. We grew and grew, and after ten years of hard work, I’ve finally been able to get rid of it.

Don’t get me wrong – we were successful, had fun and did good work. At our peak we had over 200 clients and 15 fulltime staff, making us the largest such company in our city. We’ve worked on great projects for some big name clients and we even made some money too.

Little by little however, the years ate away at my soul. This year we finally left it all behind and moved onto our own products, and I’ve never been happier.

So this is why.

Web design isn’t all bad

Web design is not without its benefits. Client work is endlessly varied, and you’re always learning new things.

It’s a ludicrously easy industry to enter too – all you need is a computer, Internet access and time. There’s plenty of demand for cheap work to get you started, and fair rates for good work if you can do it.

I started Silktide fresh out of University with no computer and £14,000 (about $22,000) of debt. And though it was hard from the start, we were able to double in size every year, and all our work led to better work. Our efforts were continually rewarded as we grew.

Unfortunately, not forever.

Read More


The hippest internet cafe of 1995

Posted: April 29th, 2017 | Author: | Filed under: Articles | Tags: , , | No Comments »


The smart way to use your smartphone in freelancing

Posted: March 10th, 2017 | Author: | Filed under: Articles | No Comments »

As a freelancer, owning a smartphone is a necessity; You have to be reachable, able to access data, and able to work at any given moment. However, if you’re still unsure of how a smartphone is good for business, check out these six smart ways to use your smartphone in freelancing.

Internet Wherever You Go 

Image via Flickr by Christiaan008

Being connected to the internet wherever you go is crucial to many freelancers. Having internet access on the go lets you check emails, get directions, pull up files, and more. Sure you can get connected by grabbing your laptop and connecting to free Wi-Fi at your favorite coffee shop, but you may also have business needs come up in your car, the park, or at a restaurant. If you get a great cell phone that is hooked up to a good network, you’ll never again be stuck without internet service. Consider connecting with T-Mobile as it has an expansive network and provides uninterrupted service nationwide, making it perfect for your freelance business.

Close Contact with Clients

A freelancer depends on winning over enough clients to stay constantly busy and earn a living. You can’t win over clients if they can’t reach you, and a smartphone ensures you’re always available to your customers and potential clients. In addition to making you easily accessible by phone, a smartphone gives you always-on access to texting and email. No freelancer can be without a cell phone and expect to be successful.

Professional Voicemail

When you can’t get to the phone to answer calls from your clients, it is important to present a professional front. All smartphones allow you to set up a voicemail account. You can customize the greeting with as few or many details as you choose. Customers will be grateful for the clarity in knowing who they are leaving a message for and any other details you share. Remember, for your voicemail to be an effective freelancing tool, you need to return calls promptly.

Mobile Portfolio 

Imagine showing up at a potential client’s office to show them your work, and for whatever reason, your computer won’t turn on — there isn’t anything more frustrating or embarrassing. But, if you bring along your smartphone, you can connect to your files and display your work through a mobile portfolio. A mobile portfolio is also useful when you unexpectedly make a connection and want to show them your work on the spot.

Accept Payments

Years ago if you wanted to accept credit or debit card payments from customers, your only option was to have a merchant account set up with your bank and acquire all the equipment necessary to process payments. Today, all you need is a smartphone. Download a payment app, go through the setup, and you are ready to go. You can also order products such as Square that make it even easier and allow you to swipe your customer’s card right on your smartphone.

Stay Organized

Working as a freelancer requires a significant level of organization; you need to maintain a schedule, keep track of work and to-do items, log mileage, track your time using time tracking software, and much more. The easiest way for you to stay organized is to make use of all the organizational tools and apps available for your smartphone. Calendars are useful for scheduling appointments and blocking out time for work to get done, and they sync to your computer making it easy to know your schedule wherever you are. Lots of to-do apps are available, and some of them even allow you to check or scratch done items off the list, which appeases all the A-type personalities. You can find any and every organizational tool you need for your smartphone — for ease, just make sure the apps you use also sync up with your computer.

Sure there are many other ways that your smartphone benefits your freelance business, but these six will get you started. Once you put these tips to use, you will want to find other smart ways to work your smartphone into freelancing.


4 Apps Freelancers Need to Download Today

Posted: August 25th, 2016 | Author: | Filed under: Articles | Tags: , , | No Comments »

Many people dream of becoming freelancers because they want more freedom in their lives. Working as a freelancer can do that, but it comes with its own set of challenges. Luckily, you can get support from your mobile device. Just make sure you get these four apps freelancers need to download today.

Wunderlist

wunderlist

Image via Google Play

Operating system: Android and iOS

Price: Free, but in-app purchases are available

A successful freelancer usually has to juggle jobs from multiple clients. As someone running your own business, you want as much work as possible. That’s how you meet your financial goals and grow your reputation. At times, though, keeping track of your assignments is difficult. Wunderlist is a list-making app that will help you stay organized so you never miss another deadline.

Some helpful extra features include:

  • Alarms that remind you of deadlines
  • Collaboration tools so you can work with clients and colleagues
  • Hashtags so you can organize your lists easily

Productivity Challenge Timer

productivity-challenge-timer

Image via Google Play

Operating system: Android

Price: Free, but in-app purchases are available

Working as a freelancer gives you a lot of freedom to choose projects that interest you and to set your own hours. Sometimes, though, your lazy side will try to undermine your ambitious side. Unfortunately, that can happen when you’re trying to beat a tight deadline.

The Productivity Challenge Timer makes it easier to avoid distractions by encouraging you to focus on work. Productivity Challenge Timer is loosely based on the Pomodoro Technique, which breaks lengthy chores into smaller components so you can remain focused. It’s hard to stay on task when you’re writing a lengthy article that will take three hours. Breaking the assignment into 25-minute chunks, however, makes it relatively easy.

The Productivity Challenge Timer makes Pomodoro more fun by adding wacky alarms and irreverent titles. If you don’t meet your goals, your rating will eventually fall to Unrepentant Slacker.

FreshBooks

Operating system: Android and iOS

Price: Memberships start at $12.95 per month

Just because you’re a great writer, illustrator, or photographer doesn’t necessarily mean you have the accounting skills you need as a freelancer. That’s why you need an app like FreshBooks, which comes with several useful features to help you:

  • Create and send invoices to your clients
  • Accept credit card payments
  • Track your business expenses
  • Determine how much time you spend on certain tasks
  • Generate reports for payments collected, taxes, and other subjects

You’ll need a smartphone with a large, high-definition display to make the most of these features. The Samsung Galaxy S7 edge has a 5.5″ Quad HD Super AMOLED screen that’s perfect for filling out forms accurately.

FreshBooks is clearly designed to make accounting easy for people who don’t want to spend much time going through records or doing math. Much of it is automated, so you can spend your time working on assignments that earn you money instead of wasting effort trying to get paid.

Shake

Operating system: Android and iOS

Price: Personal use is free. Professional accounts start at $10 per month.

Legally binding agreements make it possible for you to hold clients accountable for payment. Hiring a lawyer, however, costs so much that few freelancers will bother taking that step. With Shake, you get the benefit without the expense.

Shake gives its members access to a large library of agreements, contracts, and other legal documents. Freelancers should pay particular attention to documents that:

  • Describe payment terms
  • Name the owner of creative work
  • Create an independent contractor relationship
  • Prevent parties from sharing proprietary information

Shake is free for personal use, which means you get to use its starter forms to create, sign, and send agreements to your clients. Professional memberships start at $10 per month. By upgrading to a pro account, you can:

  • Personalize and brand your agreements
  • Get unlimited access to Shake’s library
  • Attach photos to your agreements

The apps you download to your phone can make your life a lot easier. Whether you’re an established freelancer or you’re trying to start a new career, it’s worth adding these apps to your mobile device.