Ideas for Web Design Business Joint Ventures

Joint ventures allow you to expand the reach of your web design business. A joint venture is an association of two or more people or business entities to work toward achieving similar goals. There are many different types of joint ventures, but one type that you should consider forming is a marketing joint venture with companies that serve your prospective customers.  Here are some ideas to help you get started:

Idea #1 – Form a Joint Venture for Promotions

You don’t have to commit to a long term joint venture relationship, especially when you’re trying it out for your web design business. A great way to test to the waters is to form one with another individual or company for promotions. For example, you can co-host a webinar with an SEO expert to offer a free webinar. You both can agree to share the email list you build as a result of the promotion and bundle your services for all webinar attendees. The other person benefits in a joint venture relationship from leveraging your assets, expertise and mailing list. Think about what you can offer that would make forming a joining venture with you worthwhile.

Idea #2 – Network with Marketing Companies

Marketing companies know the value of joint ventures, so you don’t have to educate them on the benefits. You only have to give them a proposal about doing business with you that they can’t refuse. For example, a marketing expert may agree to form a joint venture with your web design business in exchange for a percentage of the sales revenues you earn during a specified period of time. Marketing companies can reach a large audience that has online marketing needs, including the need to create or improve a website.

Idea #3 – Make Money for Your Partners

If you find an established company that would be perfect for a joint venture, then you can be sure that others are pitching them as well. It can be hard to convince them or even land a meeting with them when that’s the case. One way to get their attention is to make money for them. Join an affiliate program they offer and sell their product or service. The money coming from your sales will get their attention and you can use that to request a joint venture arrangement.

Idea #4 – Demonstrate Your Own Success

A joint venture partner is not going to be interested in a forming a relationship with you if you aren’t already experiencing success. Examples of what some partners look for include:

• A large mailing list
• More than 2 percent conversion rate from sales letters
• Prior joint venture success

Potential partners may view your proposal as a one-way relationship and see little or no benefit to them in an agreement if you don’t demonstrate your own success.

It can be frustrating when you’re a new web design business owner, because a joint venture could help you accomplish so much if only someone would give you a chance. Work hard at succeeding in your business and the time to form a joint venture may come sooner than you think.