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Why “Right Brainers” Will Rule The Future

Posted: March 27th, 2009 | Author: | Filed under: Book Reviews | No Comments »

by Doug Farrick

This week I wanted to bring to your attention a terrific book by Daniel H. Pink called A Whole New Mind” with a subtitle of “Why Right-Brainers Will Rule The Future”

The books basic premise is that the future belongs to a very different kind of person with a very different kind of mind.

Focus will move away from computer programmers, MBA number crunchers, lawyers, etc. and shift to creators and empathizers, pattern recognizers and meaning makers.

The era of “left brain” dominance is now giving way to new “right brain” people like artists, designers, inventors, gamers, storytellers, caregivers, and big picture thinkers. These folks will soon become the most sought after and the most richly rewarded.

Pink reveals six major aptitudes that contribute to this new mind. These are: design, story, empathy, symphony, play and meaning. These are explored in detail and are fascinating to read.

At the end of each chapter Pink puts together a “portfolio” of ideas, strategies, resources and exercises, culled from experts around the world, that further your understanding and development in that area. They are immensely eclectic, fun and useful.

I could not put the book down.¬†I think you’ll enjoy it too.

Get it at any major bookstore including Amazon, Barnes and Noble or Borders.

Checkout the book here.


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